A type of memory error where something is reported as more like the usual or the expected or the norm

A type of memory error where the event is remembered as occurring more recently than it actually did

A type of memory error where the event is remembered as occurring more recently than it actually did

A type of memory error where the respondents leave out an event or some aspect of an experience

In _______the interviewer interviews the respondents in person. There is direct contact between the interviewer and the respondents. In terms of environment, the mood of the respondents and interviewer can really affect the data collection process, as well as time and place.

In _______the interviewer interviews the respondents over the phone. The interviewer has only verbal contact with the respondents. The environment plays a relatively minor role in the data collection process.

In _______ the questionnaire is administered through the mail. The interviewer has no contact with the respondent. The environment plays no role in the data collection process. It is least expensive in form of data collection.

If mail is administered through the mail, basically fax administered through fax. In this type of survey method the interviewer may or may not have contact with the respondent. It is also the least expensive, depending o whether the survey sent to a local businesses or out of town.

Tell whether the statement is True or False

INFORMATION ON ATTITUDES CAN BE OBTAINED IN THE FORM OF CONSUMER AWARENESS, KNOWLEDGE, OR PERCEPTION ABOUT THE PRODUCT, ITS FEATURES, AVAILABILITY, AND PRICING, AND VARIOUS ASPECTS OF THE MARKETING EFFORT.

Tell whether the statement is True or False

SURVEYS CAN ALSO BE CONDUCTED TO DETERMINE RESPONDENTS’ LIFESTYLES. IT CAN BE USED TO IDENTIFY AN AUDIENCE, CONSTITUENCY, TARGET MARKET, AND SO ON.

Tell whether the statement is True or False

IN DOING A SURVEY YOU ARE TAKING THE RISKS, YOU WOULDN’T KNOW WHAT WILL BE THE OUTCOME OF THE RESEARCH STUDY.

Tell whether the statement is True or False

THE MAIN REASON FOR REFUSAL IS FEAR.

Tell whether the statement is True or False

20 % of the respondents in telephone or personal interview survey may refuse to answer income questions

Tell whether the statement is True or False

As a lengthy interview proceeds the accuracy of the responses is bound to decline

Tell whether the statement is True or False

there is mounting evidence that respondents will distort their answers in ways that (they believe) will enhance their prestige in the eyes of the interviewer and will not put them at variance with their perception of the prevailing norms of society

Tell whether the statement is True or False

There is a general tendency to limit answers to pleasantries that will cause little discomfort or embarrassment to the interviewer or to avoid appearing uncooperative.

Tell whether the statement is True or False

Simply asking someone a question implies that the interviewer expects the respondents to have an answer. This may induce respondents to answer the question despite of complete lack of knowledge

Tell whether the statement is True or False

Evaluate questions that do not require a good-bad, positive-negative judgment is afflicted by systematic tendencies of certain respondents to select particular styles or categories of response regardless of the content of the question.

Tell whether the statement is True or False

Interviewers do not vary enormously in personal characteristics, amount of previous experience, style of interviewing, and motivation to do a thorough job.

Tell whether the statement is True or False

The simillarity among interviewers also mean a great a deal of variability in the way interviews are conducted

Tell whether the statement is True or False

IN THE SURVEY, THE INTERVIEWER DO NOT HAVE THEIR OWN ERROR.

Tell whether the statement is True or False

For most respondents, a personal interview is not a sufficiently novel experience that the interviewer becomes a major source of clues to appropriate behavior.

Tell whether the statement is True or False

ASKING QUESTIONS ARE NOT JUST ABOUT CLARIFYING SPECIFIC DETAILS; INSTEAD, THESE QUESTIONS DIG MUCH DEEPER THAN THE SURFACE. AN EFFECTIVE PROBING QUESTION HELPS TO GET A PERSON TO TALK ABOUT THEIR PERSONAL OPINIONS AND FEELINGS AND PROMOTES CRITICAL THINKING.

Tell whether the statement is True or False

Modest interviewer compensation and the problem of monitoring the activities of personal interviewers out in the field, or telephone interviewers calling from their home, provide ample incentive for cheating.

Tell whether the statement is True or False

Field briefings can be improved by preparing video tape briefing, to show to interviewers to ensure a consistent message to all interviewers prior to data collection

Tell whether the statement is True or False

The choice of a data collection method is not a critical point in the research process.

Tell whether the statement is True or False

One of the least important decisions a researcher must make is the way in which the data will be collected.

_______ includes awareness of the existence of the object, beliefs about the characteristics or attributes of the object, and judgments about the relative importance of each of the attributes.

_______ includes awareness of the existence of the object, beliefs about the characteristics or attributes of the object, and judgments about the relative importance of each of the attributes.

_______ refers to a person’s overall feelings toward an object, situation, or person, on a scale of like-dislike or favorable-unfavorable.

_______ refers to a person’s expectations of future behavior toward an object.

In __________ objects are assigned to mutually exclusive, labeled categories, it is the lowest measurement and is used to categorize data without order.

__________obtained by ranking objects or by arranging them in order with regard to some common variable.

In an _________ the number used to rank the objects also represents equal increments of the attribute being measured.

__________is a special kind of interval scale that has a natural zero point. With such a scale of weight, market share, or dollars in savings accounts.

_____is a measurement that asks respondents to rank a small number of items on some characteristic

_____asks respondents the extent to which an item of interest possesses a characteristic. Scales that require respondents to rank an item result in a quantitative score.

_____asks respondents the extent to which an item of interest possesses a characteristic. Scales that require respondents to rank an item result in a quantitative score.

_____is a measurement task that asks respondents to sort several items into categories.

_____is a measurement task that requires respondents to select among two or more alternatives.

_______are those that have only one item to measure a construct.

_______are the simplest type of rating scale. They contain only two choices: yes/no or agree/disagree.

_______scales include a graphic continuum anchored between two extremes.

_______require the respondent to arrange a set of objects with regard to common criterion: advertisements in terms of interest, product features in terms of importance, or new product concepts with regard to willingness to buy in the future.

_______ require respondents to select from a limited number of ordered alternatives.

______require respondents to divide a set number of points, usually 100, to rate two or more attributes.

______require a respondent to indicate a degree of agreement or disagreement with a variety of statements related to the attitude or object. They are also called summated scales

_______can be classified based on the respondents to be contacted and on the means of contacting them. Usually done in a face-to-face manner.

In the___________ method, no interviewer involved. It is more often used in malls or other central locations where the researcher has access captive audience.

In this survey mode questionnaires traditionally are mailed to potential study participants who complete and return them by mail.

________are regularly scheduled ( weekly , monthly , or quarterly ) personal interview surveys with questions provided by a number of separate clients.

In the___________ method, no interviewer involved. It is more often used in malls or other central locations where the researcher has access captive audience.