This refers to something you must have for survival.

What is the first name of Mr. Maslow?

These refer to basic physical needs like drinking when thirsty or eating when hungry.

This means describing the offering and its value to your potential and current customers.

There is the actual transaction that has to occur.

This is simply getting the product into the hands of the customer.

This refers to the process of collaborating with suppliers and customers to create offerings that have value.

This refers to feeling fulfilled, or feeling that we are living up to our potential.

This is the monetary amount charged for the product.