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WorksheetsChapter 15: Marketing
Total questions: 15
Worksheet time: 12mins
Identifying customer needs and wants and then designing a package, pricing, promotion and distribution of a product in a way that will make the customer buy it refer to
Marketing
Strategy
Concept development
Dividing the market into different categories based on some common characteristic(s) is called
Market segmentation
Market analysis
Market research
Market target
The 4 P's of marketing are also known as the
(a)
Which answer is NOT part of the marketing mix
Product
Price
Place
Proprietor
Which of the following answers are the correct sequence for product life cycle
Launch, Growth, Maturity, Saturation, Decline
Launch, Growth, Maturity, Decline, Saturation
Launch, Growth, Saturation, Maturity, Decline
Launch, Maturity, Growth, Saturation, Decline
The pricing strategy where you charge a higher introduction price to recoup the costs of development is
Price skimming
Price leadership
Profit-maximising
The path a product takes from the producer to the consumer is called:
Channels of distribution
Logistics
Promotion paths
Distribution chains
Creating a good image of a company in the views of people and the community refers to
Public Relations
Sponsorship
Product Placement
The point where revenue from sales equals costs is called
(a)
What is the breakeven point in sales
(a)
What is that margin of safety in sales in forecasted output/sales is 5000
(a)
The identity of a product or company that make it easily recognisable is a
Logo
Slogan
Catchphrase
Brand
All of the efforts excluding price made by a seller to communicate and influence the target market to buy a product is
Promotion
Advertising
Positioning
Merchandising
Which of following is not part of the promotion mix
Sponsorship
Direct selling
Advertising
Branding
Using is a pricing strategy that sets a higher price to create the impression of superior quality is called a (a) pricing strategy
