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WorksheetsPersuasive Message
Total questions: 11
Worksheet time: 9mins
Persuasion is an attempt to...
make successful business
grab audience attention
change attitudes, beliefs or action
give audiences choices
In today's business environment, having a great idea or a great product is not enough, you need to be able to convince others its merits.
TRUE
FALSE
Choose answers below which is included in
4 (four) tasks in planning persuasive message step
Gathering Information
Organizing your information
Analyzing Situation
Selecting the right media and channels
Because the nature of persuasion message is to convince people to change their attitude, it has to be use ....... approach. That means you'll want to explain your reasons and build interest before asking for a decision or for action.
direct
indirect
There are some efforts to encourage positive response in persuasive message, for example understand which message that seem forthright and direct in low context culture might seem brash and intrusive in a high context culture.
This concept called ....
being sensitive to organizational culture
using positive and polite language
taking steps to establish your credibility
understanding and respecting cultural differences
It's important to take care message production, evaluate the content, make sure your design element complement your persuasive argument, but not including proofreading.
TRUE
FALSE
Mention four essential strategies for effective persuasion! (separate with coma)
(a)
The model used for framing the argument is called AIDA Model (Attention, Interest, Desire, Action).
Help audience members embrace your idea by explaining how the change will benefit them and answering potential objection is explanation about ........
Attention
Interest
Desire
Action
Below is concept of balancing emotional and logical appeals, except...
Use abstraction or metaphor
Avoid faulty logic
Use emotional appeals to help the audience accept your messages
Use logical appeals when presenting facts and evidence for complex idea or recommendation
Choose the common mistake in persuasive communication that you can capture in that text
the opening by calling the product a disaster will only put the reader on the defensive
word choices give the message emotional almost hysterical, tone that detracts from the serious message
the writer mingles together - make it subjective
insulting anyone and blames another parties
All marketing and sales effort using persuasive message need to pay attention to the following legal consideration, except
You can use person's name, photograph or other identity freely
Must be truthful and non deceptive
Back up the claims with evidence
message aimed at children are subject to special rules
