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So You Think You Can Brand

Total questions: 7

Worksheet time: 4mins

Name
Class
Date
1.

What is a Brand?

a)

A product, service, or business.

b)

People's feelings about a product, service, or business.

c)

The logo for a product, service, or business.

d)

A product, service, or business after a rebrand.

2.

Who is best executing their vision?

a)

KFC

b)

Tesla

3.

Why is purpose important?

a)

It protects, businesses, brands, and organizations from the FTC

b)

It is the driving why behind a brand, business, or organization.

c)

It's what makes businesses, brands, and organizations good or bad.

d)

It is the brand.

4.

Which value do feel could lead to a problematic culture?

a)

Champion Mindset

b)

Perseverance

5.

Who do you think knows their audience better?

a)

Colgate

b)

Urban Outfitters

6.

You should never start a brand in a red ocean.

a)

True

b)

False

7.

Which one doesn't belong?

a)

Purpose

b)

Values

c)

Identity

d)

Competition

e)

Personality