WorksheetsINTERNAL EXAM 4th semester
Total questions: 20
Worksheet time: 40mins
Who is known as the ‘unsung hero of the newspaper’
Managing editor
Sub editor
Wire editor
Bureau chief
who heads the team of editors
Editor in chief
Sub editor
News editor
Copy editor
Reporters main function is to
Polish the writing material
Decide what is to be published
Collecting and writing news stories
All of the above
Find the incorrect statement about 'stringer'
He is a part time worker
He is also known as Proof Reader
They do not receive regular salary
None of these
The most popular form of advertising which reaches to masses is
Aerial
print media
billbords
The advertisement of newspaper has a very short life span of
One day
One week
One month
One year
AIDA stands for
Attention, interest, desire, action
Applied, interest, desire, action
Attention, interest, delight, action
Non of the above
Advertisement is a mass communication. It addresses the masses and it is a form of ……. communication
Personal
Non-personal
Direct
Indirect
The word advertising comes from the ……..’adverto’ and ‘advertere’.
Greek
French
Latin
Arabic
Which is Incorrect about advertising
Paid form
An identified sponsor
Ideas, goods and service
Freelance Writing
Which of the following helps in increasing the sales of the product
Attractive advertisements
Research
Media planning
Budget preparation
Find the incorrect pair
ABC-1948
ASCI-1959
AAAI-1956
All are correct
DAVP stands for
Director of advertising and visual publicity
Directorate of advertising and visual publicity
Deputy advisor of visual programming
None of the above
David Ogilvy is associated to
Sting operation
Advertising
Bureaucracy
None of the above
Which of the following functions does an advertising agency perform
Media planning and budgeting
Marketing research
Advertising campaign
All of the above
Which type of communication takes place with the managers and employees of an organisation
Internal
External
Dynamic
Non-Personal
Which one is incorrect related to external PR Tools
Television
Newspaper
Direct Mail
Radio
Institute of public relations (IPR) was established in
1948
1949
1997
1999
Find The incorrect one about the role and function of PR
Planning
Evaluation
Writing reports
Accounting
PIB stands for
Press Introduction Bureau
Public Information Bureau
Press Information Bureau
None of the above
