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Business Studies

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

2.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

a)

ADVERTISING TESTING

b)

BRAND AWARENESS AND REACH

c)

MARKET SEGMENTATION

d)

PRODUCT TESTING

3.

Notice announcement in a public medium promoting a product, service or event or publicizing a job vacancy.

a)

ADVERTISEMENT

b)

ADVERTISING

c)

DISPLAY ADS

4.

Marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.

a)

ADVERTISEMENT

b)

ADVERTISING

c)

DISPLAY ADS

d)

SOCIAL MEDIA ADS

5.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

6.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

7.

Marketing that utilizes Internet and online based technologies is known as ...

a)

Relationship Marketing

b)

Traditional Marketing

c)

Digital Marketing

d)

Cause Marketing

8.

..................... are people who have a big social media following.

a)

Borrowers

b)

Investors

c)

Influencers

d)

Bankers

9.

Product

a)

The cost to the buyer of goods or services

b)

Informing customers about products and persuading them to buy them

c)

Where goods or services are available

d)

Goods or services that are sold

10.

Price

a)

Informing customers about products and persuading them to buy them

b)

The cost to the buyer of goods or services

c)

Where goods or services are available

d)

Goods or services that are sold