WorksheetsGA Final Test Prep
Total questions: 30
Worksheet time: 10mins
Which of the following is a required parameter in the URL builder?
Campaign Name
Campaign Medium
Campaign Content
Campaign Source
Which of the following metrics would most strongly suggest a poorly performing landing page?
Bounce Rate > 90%
% New Visits > 90%
Session Duration > 5 minutes
Bounce Rate < 90%
Objective: maximize website sales. Which metric most directly helps you measure performance?
Visits
Ecommerce Conversion Rate
Pages / Visit
Bounce Rate
The Solutions Gallery allows you to import or share which reporting tools or assets?
Goals
Segments
Both goals and segments
Neither goals nor segments
Using the Measurement Protocol you can:
Send user interaction data to GA from web-connected devices
Send payment data to GA from a kiosk or a POS system
Upload aggregated data tables to Google Analytics
Create custom dimensions or metrics in Google Analytics
Which of the following is a hit type tracked by Google Analytics?
Page tracking hit
Event tracking hit
Ecommerce tracking hit
All of the above
Which of the following could NOT be measured by defining a goal in Google Analytics?
The percentage of visits that contain only one page view
The percentage of visits that result in a site registration
Percentage of visits from Yelp
The percentage of visits that lasted at least two minutes
Which of the following would prevent destination goal conversions from being recorded?
A misspelling in the URL of the goal definition
Tracking code is missing from the conversion page
Match type in the goal definition is incorrect
All of the above
True of False: The order in which filters appear in your view settings matters
True: Filters are executed in the order in which they appear
False: Filters are not executed in any particular order
Which of the following questions can be answered using the goal flow report?
What step do most visitors start from?
Which steps aren't performing well on mobile?
What steps do most visitors take before completing a goal?
All of the above
When you share a custom report, what is shared?
Sharing a custom report shares only the report data
Sharing a custom report shares only the report template
Sharing a custom report shares both template and the data
It depends how/where you share the report
Of these attribution models, would be useful for evaluating initial awareness about a brand?
Last Interaction model
Linear model
Position based model
Last Non-Direct Click model
What tool would you use to be notified of any sudden changes in campaign performance?
Real-Time
Secondary dimension
Advanced segments
Intelligence events
Your Multi-Channel Funnel reports have no data. What is the most likely reason?
You haven't enabled demographic data
You haven't set up Goal Funnels
You don't have a remarketing audience
You haven't implemented Goals or Ecommerce
Which feature(s) do you get access to by activating Advertising Features in Google Analytics?
Remarketing
Interests
Demographics
All the above
Which metric would be most indicative of an email campaign's success or failure?
Bounce rate
Open rate
Pageviews
Conversion rate
How would you track an email campaign's traffic to your website?
Email visitors appear as referral traffic only
Email is default medium in source/medium reports
Email traffic can be tracked manually using manual UTM tags
Email campaigns are automatically tagged by Google Analytics
True or False: Once a view is deleted it cannot be restored.
True: Deleted views cannot be restored
False: You have 35 days to restore a deleted view
What is the URL parameter that autotagging appends to an AdWords destination URL?
utm=
userid=
clickid=
gclid=
Which GA feature allows you to join online website data with offline business data?
Custom dimensions
Goal tracking
Data import
Measurement protocol
Which of the following would utilize Google's URL Builder?
Creating trackable URLs for AdWords campaigns
Creating trackable URLs for Organic Search campaigns
Creating trackable URLs for Social campaigns
Which would most quickly allow you to determine if the GA code snippet is working on a website?
Intelligence events
Goal flow report
Real-time
All the above
Which of the following is a valid tagged custom campaign?
example.com?utm_medium=cpc&utm_source=mysearch
example.com?utm_medium=cpc&utm_campaign=spring
example.com?utm_campaign=spring&utm_term=backpacks
example.com?utm_medium=cpc&utm_term=backpacks
If a PDF download is a goal, and one user downloads the PDF 5 times...
Each download only counts as a goal once per session
Each download counts as a separate goal conversion
Downloads cannot be a goal
A download could count as 1 or 5 goals depending on GA setup
What is the best tool to use to see a traffic comparison of Converters vs. Non Converters?
View filters
Advanced segments
Custom dimensions
Intelligence events
Which Analytics API allows you to access your Google Analytics account configuration data?
Core Reporting API
Management API
Embed API
You cannot access this data with an API
What does the Time Lag report indicate?
Time lag between goal completions
Lag on the load time of the site
Time lag between the original session and a goal completion
Time lag between page views in the goal funnel
Which dimension is not included in the AdWords reporting section of Google Analytics?
Bid adjustment
Keyword
Invalid click
Destination URL
A site visitor stops looking at pages and generating events. What will happen by default?
The visitor’s session expires after 5 minutes of inactivity
The visitor’s session expires after 30 minutes of inactivity
The visitor’s session expires once visitor exits the site
Google Analytics does not keep track of sessions by default
True or False: When a view is created, it will show the historical data.
True: Any new view will include all historical website data
False: Views will report data from the day they are created
