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P03 End of unit quiz

Total questions: 61

Worksheet time: 15hrs 15mins

Name
Class
Date
1.

An image that the viewer is meant to understand as a symbol for something else

a)

Signs

b)

Communication

c)

visual metaphor

2.

In visual communication design for ……… Should be considered when creating a page layout

a)

Customers

b)

Space

c)

Readability

3.

Shorter than books and written about very specific topics

a)

Journal

b)

Journal Article

4.

A spell (word) checker is

a)

The person who write a text for a purpose. Like advertising or other forms of marketing

b)

Any person who owns, outright or by license, the rights to reproduce, market, and distribute printed literature

c)

An application, program or a function of a program which determines the correctness of the spelling of a given word based on the language set being used

5.

International paper bleeding to allow paper slip is

a)

3 mm off the printed page.

b)

4 mm off the printed page.

c)

5 mm off the printed page.

d)

0.3 mm off the printed page.

6.

Is the dissemination of literature, music, or information—the activity of making information available to the general public

a)

Desktop publishing

b)

Publishing

7.

Considered a breach of journalistic ethics

a)

Crediting

b)

Plagiarism

8.

What is used to check text content

a)

Proof reader

b)

Copy writer

c)

Word checker

d)

Proof copier

9.

What is an issue or challenge in print publishing

a)

Calculations

b)

Language

c)

Registration

d)

Transformation

10.

When using journal articles, what is the correct method and order for crediting the work of others

a)

Author’s name and initials, Year published, Title of Article, Volume/Issue number, Page numbers.

b)

Year published, Author’s initials and name, Page numbers Volume/Issue number,

Title of Article

c)

Page numbers, Volume/Issue number, Title of Article, Year published, Author’s initials and name.

d)

Title of Article, Volume/Issue number, Page numbers, Year published, Author’s name and initials

11.

What should be considered when using the color red?

a)

Target audience

b)

Cost of red ink

c)

Light fastness

d)

Screen gamut

12.

What design principle of visual communication should be considered when creating page layout?

a)

Readability

b)

Speed

c)

Texture

d)

Mezzotint

13.

Which of the following is not Plagiarism

a)

Making direct copies or a likeness of the work of others

b)

Borrowing the work of others.

c)

Passing off the work of others as the designer’s own.

d)

Using the work of others within terms and conditions.

14.

What should be considered when producing promotional material?

a)

Branding, font and gamut.

b)

Fuzziness, header and gutter.

c)

Shade, language and material.

d)

Message, tone and brand.

15.
 Your teacher has asked you to increase the margins to emphasis a picture and give the readers a break from the text. What design principle was NOT being used? 
a)
 Contrast 
b)
 White space
c)
 Alignment 
d)
Repetition
16.
 Kimberly needs a publication to show all of her services and products that she can mail to potential customers. What is MOST APPROPRIATE?  
a)
  Business Card 
b)
 Letterhead
c)
 Flyer
d)
  Brochure 
17.
 Carol advertises in magazines that targets 22-25 year old college graduates. What is her target audience?   
a)
 Age
b)
 Education
c)
 Interests
d)
 Group Membership
18.
What command do you use to change the orientation of the page?
a)
font
b)
page setup
c)
alignment
d)
enter
19.
What word processing automatically moves text to the next line without typing the enter key?
a)
default tab
b)
hanging indent
c)
hand return
d)
word wrap
20.
Johnny bought Mega Monster Freefall software from the store, he made a copy to give his friend. They are breaking:
a)
No laws
b)
Copyright laws
c)
Publishing Rights laws
d)
Distributor laws
21.

A person who plans and prepares a general layout of typographical and illustrative elements. (who creates the artwork)​

a)

Designers

b)

Authors

c)

Project managers.

d)

Publisher

22.

A person who creates an original manuscript for the purpose of publication. The term also includes developmental or copy editors, manuscript reviewers, photo researchers, and translators

a)

Designers

b)

Authors

c)

Project managers.

d)

Publisher

23.

what is the term used in the printing and publishing industries for the processes and procedures that occur between the creation of a print layout and the final printing​

a)

Proofreader

b)

Authors

c)

Print and pre-press

d)

Publisher

24.

any person who owns, outright or by license, the rights to reproduce, market, and distribute printed literature. ​is called?

a)

Copywriter

b)

Authors

c)

Publisher

d)

Proofreader

25.

who is the person who write a text for a purpose. Like advertising or other forms of marketing.​?

a)

Proofreader

b)

Copywriter

c)

Designers

d)

Authors

26.

Is an application, program or a function of a program which determines the correctness of the spelling of a given word based on the language set being used.​

a)

Proofreader

b)

Copywriter

c)

A spell (word) checker

27.

Slight misregistration is trapping. Where two colors about, the lighter color is slightly expanded into the darker to create an overlap. ​

a)

Remedies

b)

registration

c)

overprinting

28.

type of remedy in which a lighter object overlaps a darker background and seems to expand into the background. ​

a)

A spread

b)

A choke

c)

Overprinting

29.

Type of trapping in which a lighter background overlaps a darker object that falls within the background and seems to squeeze or reduce the object ​

a)

A spread

b)

A choke

c)

Overprinting

30.

A lithography printing plate, which is most often made from aluminum, contains an image of the content that needs to be printed​

a)

Offset ​

b)

Digital printing

c)

Gravure

31.

a printing proccess Needs to be printed is on a relief of a printing plate, which is made from rubber.​

a)

Offset ​

b)

Flexography

c)

Gravure

d)

Screen printing

32.

known as electrophotography, is a printing and photocopying technique that works on the basis of electrostatic charges, such as laser printers

a)

Inkjet

b)

Xerography

c)

Gravure

d)

Flexography

33.

This is a technique in which an image is engraved into a printing cylinder work such as newspapers, magazines, and packaging.

a)

Offset

b)

Gravure

c)

Inkjet

34.

Type of printing process printing the image that needs to be printed is created by small droplets of ink that are propelled from the nozzles of one or more print heads. Inkjet devices can print on a wide range of substrates such as paper, plastic, canvas or even doors and floor tiles. Subtractive process CMYK.

a)

Inkjet

b)

Xerography

c)

Flexography

35.

When only the last line of the paragraph appears at the top of the next page, that line is ​

called a

a)

Widow and orphan

b)

Style attributes

c)

Indentation

36.

Indents move text inward from the right and left edges of the frame. In general, use first‑line indents, not spaces or tabs, to indent the first line of a paragraph.

a)

Hyphenation and tolerances

b)

Indentation

c)

Widow and orphan control

37.

The settings you choose for hyphenation and justification affect the horizontal spacing of​

lines and the aesthetic appeal of type on your pages.

a)

Indentation

b)

Hyphenation and tolerances

c)

Style attributes

38.

Text can be aligned with one or both edges (or insets) of a text frame.

a)

Justification

b)

Leading

c)

Space before and after

39.

......is what your brand has to say. ​

a)

Brand message

b)

Brand Voice

c)

Brand Tone

40.

......is how your brand uses its voice to communicate its message. ​

a)

Brand message

b)

Brand Voice

c)

Brand Tone

41.
The extended area of your artwork that goes beyond its actual size
a)
frame
b)
bleed
c)
layer
d)
crop
42.
Used to contain, text, pictures, tables, or graphics and can be easily resized or moved
a)
bleed
b)
crop
c)
frame
d)
layer
43.
The vertical space between lines of text
a)
leading
b)
framing
c)
kerning
d)
spacing
44.
The area between letters, usually in the body text
a)
leading
b)
spacing
c)
layering
d)
kerning
45.
Deleting unwanted parts of an image so the results are more useful
a)
cropping
b)
kerning
c)
layering
d)
leading
46.
The space between pairs of letters, usually in headlines
a)
kerning
b)
spacing
c)
framing
d)
layering
47.
Placing portions of graphics or text over each other for effect
a)
leading
b)
spacing
c)
cropping
d)
layering
48.
Format for graphic files, known as a bitmap, best used for screen display in Windows
a)
png
b)
pdf
c)
tiff
d)
bmp
49.
Format for graphic files, best used for online publishing
a)
jpeg
b)
doc
c)
pub
d)
jim
50.
Format for graphic files, known as graphics interchange format, the most popular for use on the Internet to create animations
a)
jpeg
b)
gif
c)
png
d)
pdf
51.
Format for graphic files, known as a portable network graphic, best used for online publishing 
a)
jpeg
b)
tiff
c)
tiff
d)
png
52.
Format for graphic files, known as tagged image file format, best used for print publishing and is very high resolution
a)
tiff
b)
jpeg
c)
bmp
d)
pdf
53.
Format for most any files, known as portable document format, developed by Adobe for the web
a)
pdf
b)
png
c)
jpeg
d)
gif
54.
Increasing or decreasing the size of a graphic without changing its proportions
a)
layering
b)
scaling
c)
kerning
d)
cropping
55.
Sheet of paper with a printed heading stating a person’s or organization’s name and address     
a)
serif
b)
sans serif
c)
letterhead
d)
illustration
56.
Another name for a picture used in desktop publishing
a)
illustration
b)
serif
c)
sans serif
d)
bleed
57.
Fonts that have a small line attached to the end of a stroke on a letter or symbol, such as Times New Roman
a)
scaled
b)
kerned
c)
serif
d)
sans serif
58.
Acronym for “what you see is what you get” meaning the printed piece will look like the electronic version
a)
wysiwyg
b)
wiggy
c)
ugotit
d)
useeit
59.
Fonts that DO NOT  have a small line attached to the end of a stroke on a letter or symbol, such as Arial
a)
sans serif
b)
serif
c)
kerned
d)
scaled
60.
A non-proportional or fixed pitch font, where letters and characters each take up the same amount of horizontal space
a)
serif
b)
sans serif
c)
proportional
d)
monospaced
61.
A font in which different characters take up different amounts of horizontal space
a)
seirf
b)
sans serif
c)
monospaced
d)
proportional