WorksheetsSocial Media Final Exam
Total questions: 23
Worksheet time: 12mins
This is any online platform that allows people to share ideas, content, thoughts, and develop relationships.
Marketing
Social Media
Advertising
Publicity
Social media marketing is IMPORTANT for entrepreneurs because:
A. There are billions of active social media users in the world.
B. The use of social media continues to increase dramatically each year.
C. The use of mobile devices for social media is also increasing dramatically.
D. All of the above are reasons why entrepreneurs should use social media.
3. In terms of users and monthly visitors, which of the following is the number one social media?
YouTube
4. Which of the following is the number one social media for teenagers?
Youtube
SnapChat
TikTok
5. Unlike traditional media, customers and others can use social media to:
A. communicate directly with businesses and organizations.
B. avoid receiving any kind of promotional message.
C. receive discounts on products they intend to purchase.
D. learn more about the products they intend to purchase.
6. Which of the following is a FALSE statement about social media marketing?
A. Social media marketing allows people to share their creations, express their thoughts, and voice their opinions online.
B. Social media marketing allows businesses to easily measure the success of their promotional strategies.
C. Social media marketing allows the entrepreneur to reach a specific and well-defined target market.
D. Customers and potential customers can communicate directly with each other but they cannot communicate directly with the business or organization.
. Which of the following is NOT using social media marketing?
A. Businesses both large and small.
B. Non-profit organizations.
C. Government agencies.
D. All of these use social media marketing.
8. This is a regularly updated website or web page, typically one run by an individual or a small group that is written in an informal or conversational style.
blog
journal
diary
chronicle
10. When writing and creating online content, the entrepreneur should:
A. Proofread the content before posting!
B. Hyperlink to sources.
C. Avoid controversial subjects!
D. The entrepreneur should do all of these!
12. Any entrepreneur who is not creating videos and promoting them on social media is missing an important opportunity. Which of the following is a FALSE statement about videos:
A. Video can effectively tell the entrepreneur’s story and illustrate the business's purpose.
B. Video engages people in a way that can be both powerful and unique.
C. Video is the preferred media for millennials (18-33).
D. Video usage and popularity is on the decline on most social media platforms.
13. The entrepreneur should NOT try to use all available social media channels.
True
False
. This social media channel is predominately male and consists of user-moderated discussions about specific issues or ideas.
This is a social media channel for business professionals who typical have higher than average incomes.
. This social media channel is the most oversaturated and is in decline.
This social media channel allows users (predominately female) to visually share and discover new interests by posting images or videos to their own or others' boards and browsing what other users have posted.
SnapChat
This is by far the largest social media channel and leader in advertising revenue. This channel also reaches large numbers of baby boomers and millennials.
SnapChat
ICQ
. A photographer specializing in high school senior portraits would probably benefit best from using which social media channel?
Snapchat
TikTok
. An interior designer specializing in unique creations for the home would probably benefit best from using which social media channel?
TikTok
. An entrepreneur with a new landscaping business would probably benefit best from using which social media channel?
TikTok
A comic book store owner who wanted to engage with customers about the importance of Superheroes in modern literature would probably use which social media?
TikTok
23. An entrepreneur who just started a new website design business and needs to hire several new employees would probably use which social media?
TikTok
24. A pet grooming business would probably benefit best from using which social media channel?
GCHAT
TikTok
25. What is the best social media channel for a small furniture store selling log cabin themed products?
GCHAT
TikTok
