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Marketing Strategies

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Who is the main reference of the Adidas brand?

a)

Kanye West

b)

Lionel Messi

c)

Pharrell Williams

d)

Cristiano Ronaldo

2.

What is the estimated market value of the Nike brand?

a)

$ 30.7 billion

b)

$ 12.7 billion

c)

$ 50.7 billion

d)

$ 10.7 billion

3.

Where is the largest market in the sporting goods for Adidas?

a)

North America

b)

South America

c)

Europe

d)

Asia

4.

why nike's profits decreased in the 1980s?

a)

the company failed to identify the boom in soccer

b)

the company failed to identify the boom in basketball

c)

the company failed to identify the boom in aerobics

d)

the company failed to identify the boom in baseball

5.

What is an innovative strategy that Adidas has for 2024?

a)

Making clothes with polyester

b)

Use of recycled plastics to make shoes and clothes

c)

Add another new style of clothing

d)

Collaboration with the NBA

6.

What are two of the marketing strategies used by Nike?

a)

Innovation and branding

b)

Branding and speed

c)

Innovation and strength

7.

What is a key role for the success of the Adidas brand?

a)

Adapt their product portfolio to meet the changing needs of consumers

b)

It high production

c)

The low cost of the merchadise

d)

Sponsorships for outstanding athletes

8.

What was the last marketing strategy used by Nike?

a)

Famous athletes

b)

New technology

c)

The empowerment of women

9.

What is one of the main associations that Adidas has?

a)

NBA

b)

Fifa and all its competitions

c)

Super bowl

d)

Major league baseball

10.

How much did Carolyn Davidson get paid for the Nike logo design?

a)

$ 55

b)

$ 50

c)

$ 35