You are attracted to use a product because everyone is using it.

It persuades you to avail the product because of the negative image it creates against another product.

You are encouraged to use a product because it is what “folks at home” are using.

It uses either pleasant or hideous sounds to either lure or drive people away from something.

It uses sweeping statements that usually come in slogans or simple catchy phrases.

It uses unfamiliar or highly technical terms to impress, confuse or deceive consumers.

It scares or frightens consumers so that they will either patronize or avoid the product or service.

"Don’t be left out! Use Safeguard soap because it gives you 99.99% protection".

Manny Pacquiao: Drink Alaxan FR! Aray ko, Galing Ko!