Worksheetsmarketing 6
Total questions: 20
Worksheet time: 10mins
101. The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopedias, and funeral plots.
holistic marketing concept
product concept
production concept
selling concept
102. The ________ concept holds that consumers will favor those products that offer the most
quality, performance, or innovative features.
selling
production
marketing
product
103. . ________ marketing has the aim of building mutually satisfying long-term relations with
key parties such as customers, suppliers, distributors, and other marketing partners in order to
earn and retain their business.
Relationship
Direct
Demand-based
Holistic
104. One traditional depiction of marketing activities is in terms of the marketing mix or four Ps.
The four Ps are characterized as being ________.
product, price, promotion, and place
place, promotion, production, and positioning
promotion, place, positioning, and price
product, production, price, and place
105. David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to
________.”
the marketing department
novices
the advertising boys
uninformed managers
106. The traditional view of marketing is that the firm makes something and then ________ it.
prices
distributes
sells
markets
107. __________ is the single factor that best indicates social class.
Fashion
Occupation
Money
Time
108. Marketing strategies are often designed to influence _______________ and lead to
profitable exchanges.
Export strategies
Advertising strategies
Sales strategies
Consumer decision making
109. __________ refers to the information a consumer has stored in their memory about a product or service.
Marketing research
Product research
Cognitive dissonance
Product knowledge
110. When consumers are seeking low-involvement products, they are unlikely to engage in
extensive search, so _________________ is important.
Information about warranty
Ready availability
Order booking
Order processing
111. ___________________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives.
Post-purchase evaluation
Routine decision making
Limited decision making
Need recognition
112. Experimental sources of information for consumers refer to ____________.
Buying the product directly from a manufacturer
Advertising, marketing, selling, and profit-making
Handling, examining, and trying the product while shopping
Buying after a demonstration
113. Which of the following is NOT one of the four philosophies of marketing?
production orientation
promotion orientation
sales orientation
societal marketing orientation
114. Of the four competing philosophies, the Furniture Industry is an example of what kind of
orientation:
Sales Orientation
Societal Marketing Orientation
Production Orientation
Marketing Orientation
115. Marketing is defined by the American Marketing Association as the activity, set of
institutions, and processes for ______, ________, ________, and __________ offerings that
have value for customers, clients, partners, and society at large.
Making, Arranging, Maintaining, and Selling
Performing, Displaying, Offering, and Exchanging
Creating, Advertising, Selling, and Transferring
Creating, Communicating, Delivering, and Exchanging
116. The focus of marketing today is _______.
Value and Satisfaction
Quality and Long Term Relationships
All of the Above
None of the Above
117. Which of the following firms emphasizes on product’s benefits to the customers rather
product attributes?
Product-oriented
Market-oriented
Sales oriented
Production oriented
118. Products that are usually purchased due to adversity and high promotional backup
rather than desire are called:
Sought goods
Unique goods
Preferred goods
Unsought goods
119. Which product is MOST likely to be purchased through routine decision-making?
Television set
Soft drink
Shirt
Car
120. Luxury products, such as Rolex watches, are also known as:
Shopping product
Specialty product
Convenience product
Emergency product
