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Worksheets

Day 1

Total questions: 9

Worksheet time: 9mins

Name
Class
Date
1.

What IKEA company designs and develops the IKEA product range?

a)

[A] Inter IKEA Systems B.V.

b)

[B] IKEA Supply A.G.

c)

[C] INGKA Holding B.V

d)

[D] IKEA of Sweden AB.

e)

[E] IKEA Industry.

2.

What statement best describes the IKEA culture?

a)

[A] Always question and analyse management decisions

b)

[B] All decisions are made by teamwork

c)

[C] Willpower to pass any obstacle

d)

[D] Improve your performance

e)

[E] Togetherness.

3.

What term describes low costs in all areas of the IKEA operation?

a)

[A] Övertag

b)

[B] Price and quality ladder

c)

[C] Low price with a meaning

d)

[D] Breath-Taking Item (BTI)

e)

[E] Cost-consciousness.

4.

What phrase describes the IKEA Brand identity?

a)

[A] Typically Swedish

b)

[B] Designed for life

c)

[C] Easy to assemble

d)

[D] Stylish and modern

e)

[E] Ready for immediate take-away.

5.

Where do the IKEA key values come from?

a)

[A] IKEA key values are based on Scandinavian traditions and folk stories.

b)

[B] IKEA key values are based on values common in Småland.

c)

[C] The original IKEA values have been replaced by eight new IKEA key values.

d)

[D] The IKEA culture is not connected to the IKEA values.

e)

[E] IKEA key values are based on the United Nations Declaration of Human Rights

6.

Which of the following customer meeting points is the main sales tool for the IKEA product range?

a)

[A] IKEA app

b)

[B] IKEA pick-up and order point

c)

[C] The IKEA catalogue

d)

[D] The IKEA website

e)

[E] The IKEA store.

7.

What symbol best reflects the IKEA values? The:

a)

[A] IKEA trademark

b)

[B] The stone wall

c)

[C] IKEA store

d)

[D] LACK table

e)

[E] Swedish flag.

8.

What IKEA characteristic includes form, function, quality, sustainability and low price?

a)

[A] IKEA style groups

b)

[B] Democratic design

c)

[C] IKEA Brand Capital

d)

[D] Low price with a meaning

e)

[E] IKEA mechanical sales system.

9.

What is the IKEA vision? To:

a)

[A] offer home furnishing solutions for all areas of the home

b)

[B] create a better everyday life for the many people

c)

[C] offer a wide range of well-designed home furnishing products at low prices

d)

[D] be a leader in life at home

e)

[E] fill the future for the many people with opportunities.