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WorksheetsDay 1
Total questions: 9
Worksheet time: 9mins
What IKEA company designs and develops the IKEA product range?
[A] Inter IKEA Systems B.V.
[B] IKEA Supply A.G.
[C] INGKA Holding B.V
[D] IKEA of Sweden AB.
[E] IKEA Industry.
What statement best describes the IKEA culture?
[A] Always question and analyse management decisions
[B] All decisions are made by teamwork
[C] Willpower to pass any obstacle
[D] Improve your performance
[E] Togetherness.
What term describes low costs in all areas of the IKEA operation?
[A] Övertag
[B] Price and quality ladder
[C] Low price with a meaning
[D] Breath-Taking Item (BTI)
[E] Cost-consciousness.
What phrase describes the IKEA Brand identity?
[A] Typically Swedish
[B] Designed for life
[C] Easy to assemble
[D] Stylish and modern
[E] Ready for immediate take-away.
Where do the IKEA key values come from?
[A] IKEA key values are based on Scandinavian traditions and folk stories.
[B] IKEA key values are based on values common in Småland.
[C] The original IKEA values have been replaced by eight new IKEA key values.
[D] The IKEA culture is not connected to the IKEA values.
[E] IKEA key values are based on the United Nations Declaration of Human Rights
Which of the following customer meeting points is the main sales tool for the IKEA product range?
[A] IKEA app
[B] IKEA pick-up and order point
[C] The IKEA catalogue
[D] The IKEA website
[E] The IKEA store.
What symbol best reflects the IKEA values? The:
[A] IKEA trademark
[B] The stone wall
[C] IKEA store
[D] LACK table
[E] Swedish flag.
What IKEA characteristic includes form, function, quality, sustainability and low price?
[A] IKEA style groups
[B] Democratic design
[C] IKEA Brand Capital
[D] Low price with a meaning
[E] IKEA mechanical sales system.
What is the IKEA vision? To:
[A] offer home furnishing solutions for all areas of the home
[B] create a better everyday life for the many people
[C] offer a wide range of well-designed home furnishing products at low prices
[D] be a leader in life at home
[E] fill the future for the many people with opportunities.
