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Worksheets

Unit 10

Total questions: 30

Worksheet time: 3600secs

Name
Class
Date
1.

A ___________ is the arrangement of type and graphics on a printed publication, presentation, or Web site.

a)

Layout

b)

Space

c)

Shape

d)

Texture

2.

Making word maps, jotting down ideas, and starting to plan is part of the process called:

a)

Research

b)

Brainstorming

c)

Tight Sketch

3.

Drawing a few different ideas to get started is the stage of the Graphic Design Process known as:

a)

Sketching

b)

Design DIrection

c)

Tight Sketching

4.

The stage when you present to your client to evaluate is called:

a)

Research

b)

Tight Sketch

c)

Client Review

5.

When you want to design a logo, Gravit Designer is a good choice because it is what type of program?

a)

bitmap

b)

vector

6.

The process of creating the appearance of a publication, presentation, or Web site in an attractive, logical manner is called _______________ .

a)

Graphic Design

b)

Database Management

c)

Problem Solving

d)

Copyright

7.

Who is the target audience?

a)

a group of people who are most likely to want the product being advertised

b)

a group of people who are responsible for producing something

c)

a group of people who are in charge of the company advertising

8.

It on the headline and transitions from headline to copy

a)

Taglines

b)

Headlines

c)

Subheads

9.

A(n) ______________ is channel or system of communication.

a)

mass media

b)

advertisement

c)

social media platform

d)

medium

10.

__________ is the public promotion of something such as a product, service, business, or event, to attract or increase interest in it.

a)

Marketing

b)

Advertising

c)

Selling

d)

Distributing

11.

Which form of media is expensive but reaches the most people?

a)

radio

b)

outdoor

c)

television

d)

online

12.

Advertisements are delivered to consumers by _______________.

a)

mass media

b)

communication

c)

personal selling

d)

news outlets

13.
What does the first 'A' in AIDA stand for?
a)
Attention
b)
Action
c)
Interest
d)
Attentiveness
14.

What does the 'I' in AIDA stand for?

a)

International

b)

Interest

c)

Idiot

d)

Ingenuity

15.
What is meant by the final 'A' in AIDA?
a)
Attention
b)
Action
c)
Activate
d)
Awesome
16.
What information are we looking for when ask for 'Action'?
a)
Statistics and facts about the product.
b)
Large font, colour and images.
c)
Focusing on a culture, social, status group.
d)
Encouraging the target market to go out and buy the product.
17.

A call to ACTION can be:

a)

A phone Number

b)

a website link

c)

satisfaction guaranteed

d)

a free gift or discount

e)

All of the Above

18.

Which of the following is a type of print media?

a)

Newspaper

b)

Facebook

c)

Radio

d)

Movies

19.

What is a podcast?

a)

A video game file

b)

An image file extension

c)

An encrypted file

d)

A digital audio file

20.

What is the definition of mass media?

a)

The means of communication used to reach the general public

b)

Advertising campaigns

c)

Marketing strategies

d)

The means of communication used to reach a specific audience

21.

What do you mean by mass media?

a)

Televison

b)

Radio

c)

Both a and b

d)

None of these

22.

When writers create written works, whom must they consider first?

a)

mother

b)

teacher

c)

audience

d)

classmates

23.

In the Design Process, researching is...

a)

Quickly exploring a wide variety of ideas on paper

b)

Finding information and inspiration to inform your design

c)

Several possible ideas that are designed using a computer program, but lack final polish

d)

A finished design

24.

The following are all important reasons to have a logo except .....

a)

Makes a great first impression, which invites customers to interact with your brand

b)

Helps you to create a brand identity

c)

Distinguishes you from competitors

d)

Makes your company successful and profitable

25.

Which type of logo does this image represent

a)

Pictorial

b)

Abstract

c)

Monogram

d)

Mascot

26.

Which option correctly identifies the name of the areas circled in red?

a)

Bleeds

b)

Columns

c)

Slugs

d)

Margins

27.

Identify the footer area in this document.

a)

A

b)

B

c)

C

d)

D

28.

Who is the target audience?

a)

Children

b)

Young Adults

c)

Older Adults

d)

Females

29.

Who is the Target Audience for this image?

a)

Children

b)

Males

c)

Actors

d)

Females

30.

Who is the client?

a)

The person who is designing the product.

b)

The people who will use the product i.e. audience

c)

The person or organisation that you are producing the work for.

d)

Yourself.