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SMG502

Total questions: 15

Worksheet time: 3mins

Name
Class
Date
1.

Event management is a process that involved 3 important functions of planning, implementing and controlling.

a)

True

b)

False

2.

There are .............. types of event that we already learned in SMG502.

a)

6

b)

5

c)

4

d)

3

3.

The importance of having planning before conducting an event is to avoid conflict, overlapping and public relation problems.

a)

True

b)

False

4.

To have clear picture of event before move to event details is known as "event concept".

a)

True

b)

False

5.

There are ............. stages in strategic risk management.

a)

5

b)

3

c)

4

d)

7

6.

............ is the process establishing credibility using event evaluation report and references to support the bid.

a)

Bidding

b)

Proposal

c)

Blue print

d)

Planning

7.

There are ................. element of success need to be considered in feasibility of event project.

a)

4

b)

5

c)

9

d)

7

8.

Tools that can be used to ensure event feasibility is .................

a)

SMART

b)

POLC

c)

SWOT

d)

HRM

9.

Below are the other factors that give impact on the feasibility of an event EXCEPT for .............

a)

Political

b)

Human Resources

c)

Financial Consideration

d)

Spectators

10.

In financial planning, we have 2 type of income which is committed funds and sponsorship.

a)

True

b)

False

11.

According to .............. (2002) there are 3 types of event budget.

a)

Goldblatt

b)

Aakers

c)

Henri Fayol

d)

Abraham Maslow

12.

FIFA World Cup is designed for break-even events. Corporations produced the event for generate new sales.

a)

True

b)

False

13.

The 4P's in marketing mix include all stated below EXCEPT for ...........

a)

Product

b)

Price

c)

Place

d)

Percentage

14.

Macro and micro environment is part from the external environment in marketing.

a)

True

b)

False

15.

Advertising is the promotions that cost event organizer money to deliver message.

a)

True

b)

False