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WorksheetsBusiness project
Total questions: 11
Worksheet time: 7mins
Paid for communication with potential customers about a product to encourage them to buy it. This is the definition of (a) .
Mark all the images that are persuasive advertising.
Which one of these options isn't a possible aim of promotion?
To improve the company image
To increase sales
To introduce new products on the market
To ask consumers their opinion of a new product
(a) : is where marketing activities aim to raise customer awareness of a product or a brand, generating sales and helping create brand loyalty.
Which of these pictures are examples of sales promotion?
Advertising and sales promotion encourage new customers to try a product.
Is this statement true?
No
Yes
When deciding which type of promotion to use, you need to consider …
Mark all the correct options
The nature of the materials
The stage of the product life cycle
The nature of the product
The cultural issues involved in international marketing
Which type of promotion is represented in this example?
Public relations
Sponsorship
Advertising
Merchandising
Google’s fight Ebola Campaign is an example of public relations
True
False
A supermarket wants to advertise in a country where less than 40% the population have televisions and access to the internet. Which method of advertising would you recommend them to use?
BOGOF
Social Media
Posters and billboards
Zara wants to sell their last season clothes, to make space for their new season clothes. Which method of sales promotion would you recommend them to use?
Social media advertising
Point of sales displays and demonstrations
Price reductions
Gifts
