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How to sell a UX Design Service ?

Total questions: 15

Worksheet time: 11mins

Name
Class
Date
1.

How to adapt your UX design process to your business objective for stakeholders?

a)

It will be possible if we convince the potential customer that his product will be more beautiful and more competitive on the market and the results will fit his business expectations. This can be done through different arguments.

b)

It will be good if we can help the stakeholders to adapt their strategy to gain more business growth that will drive their success

2.

How does the stakeholder interpret your ux design process?

a)

Having a clear plan that shows the entrances and exits makes it easier for the stakeholder to see what he is getting and why he should invest in this process.

b)

The stakeholder is interested in making the business look good so by explaining the importance of marketing it help us to build a good product for the future

3.

Is your expertise sufficient to convince the client to invest in your services?

a)

The expertise of UX designer is enough to help you build a good selling proposition

b)

The expertise of the UX designer is visible throughout the design process, but convincing a client to invest in your service requires more than that: you need to tell him about the business and present statistics and successful case studies.

4.

A professional design service can only be confirmed when you see the documentation of its process? further explain this statement.

a)

Your work process must be well documented because whoever has this document in their hands knows practically nothing about you or your company..

b)

You will need to describe to him in detail how you detect / understand his problems and the solutions you consider reliable for him.

c)

The work load of the design process doesn't allow the ux designer time to showcase the design service

5.

Do you have figures and percentages that can convince a future customer?

4 lines
6.

Tell us about the real case of Mozilla and how they were able to reduce claim rates?

a)

Mozilla saw a 70% decrease in support calls after spending about 14-weeks focusing on usability and iterative design.

b)

Mozilla saw a 40% decrease in support calls after spending about 7-weeks focusing on usability and iterative design.

c)

Mozilla saw a 99% decrease in support calls after spending about 14-weeks focusing on usability and iterative design.

7.

Fluid and well-studied usability has a great effect on customer satisfaction. can you argue that?

a)

Increase willingness to pay by 14.4%

b)

Reduces reluctance to switch brands by 15.8%

c)

Increases likelihood of recommending product by 16.6%

8.

How can time and money bridge the gap between you as a designer and your client as an investor?

a)

There is no such a thing as bridge the gap

b)

Time and money are something businesses care about, and the truth is that investing in the user experience requires such resources. The investor calculates the time to be consumed in a production process and converts it into money. The more time is controlled thanks to a UX study, the more the expenses are reduced.

9.

Which actor should you focus on during your ux service sales process? and why?

a)

The marketing director

b)

you have to adapt your product to your stakeholders business needs

c)

The CEO

10.

How important is your mastery of a design process in the commercial mission of a UX service?

a)

Having a clear plan that shows the inputs and outputs makes it easier for the client to see what they are getting and why they should invest in this process. However, remember that the process is meant to meet the needs of the client without neglecting your users.

b)

Having a clear plan that shows the outcomes makes it harder for the client to understand that's why we work on a business-centric approach

11.

The message to communicate to your customer must be well mastered? how and why?

a)

It is important to know what to say to your client to convince him to invest his money in your service and to trust you.

b)

Your expertise and mastery of the design process is accomplished with the way of selling it. Choose the good speech and share real cases and if possible your references and successful products that you have created. All of that will help you gain the customer's trust in retur

12.

Why do statistics remain a strong argument to sell your UX services?

a)

Statistics, charts, and quotes can all be a much stronger argument.

b)

Design charts, design systems

c)

Aesthetic design and well-built products

13.

Why are 88% of online consumers less likely to return to your website or mobile app?

a)

Among the factors that determine a good user experience on a website, there is the time spent browsing and especially the rate of users returning for a second visit. Beware of the UX and the speed of the site itself. A user who feels uncomfortable leaves directly and never returns.

b)

The build quality of a UX product depends on the delivery of its designers and the quality of its engineers, so we should be careful when building a beautiful design

14.

A good usability can increase user willingness to pay. what percentage is announced in the study by forrester.com?

a)

The percentage announced by forrester.com 14.4 %

b)

The percentage announced by forrester.com 14.5 %

c)

The percentage announced by forrester.com 17.4 %

d)

The percentage announced by forrester.com 20.4 %

15.

What is the relationship between user and client in a UX design process?

a)

A design process is centered on the human who is the end user. Once we have decided to sell this UX service, we need to rotate the focus to the customer without losing eye on the user. The user and client are two primary factors of a successful UX process.

b)

The business value is the relationship between both of them