Part of the design that is unmarked by imagery or text.

The way in which design elements are grouped or spaced on a page.

Is achieved by including elements within the design that look measurably different from one another.

Is the position of text or graphics, whether left, right, centered, or full justified.

To maintain a unified look.

The organization of elements by the level of importance.

The size of an object in relation to another object.

The detail of an image is based on the number of pixels.

When a design extends past its printed edge so there's no chance of white borders when it's trimmed down after printing.

The final size of a printed piece after it has been trimmed from its page.

The adjustment of space between pairs of letters in the same word.

The space between two lines of text.

Warm Colors:

Cool colors:

A gradual change from one color to another.

RGB stands for:

Design elements repeated at the top of every page.

Design elements repeated at the bottom of every page.

A logo that uses the emotive qualities of color and form to convey your brand.

A logo that uses frames and shapes to enclose the company or organization name.

Logos that feature one or more stylized letters to identify the brand.

When all design elements are equal on both sides of a central line.

When graphics and text are NOT equal on both sides of a central line.

Design in which elements radiate from a central point, creating balance.