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History of Package Design (from YouTube video)

Total questions: 14

Worksheet time: 14mins

Name
Class
Date
1.

Packaging improved with the Growth of Trade in the 12th-13th Centuries. This is mainly because..

a)

It was fashionable

b)

Goods were becoming more complicated

c)

Goods were transported longer distances

d)

It was a marketing decision to sell things in larger volumes.

2.

What invention revolutionised packaging by making it possible and practical to mass produce printed packaging and labels?

a)

The Greek Alphabet

b)

James Watt's steam engine

c)

Jeff Bezos' Amazon

d)

Gutenberg's printing press

3.

In the 18th century, what invention stimulated the sales of more and more personal hygiene products?

a)

Indoor plumbing

b)

Water jugs

c)

Perfume

d)

Fashionable clothing

4.

Packaging from the 18th Century often had shields, seals, coats of arms and fancy writing, This was because...

a)

the printing press made it possible

b)

they had run out of ideas

c)

stories about knights and lords were very popular at the time

d)

it made people feel like they were classy

5.

What popular 19th century printed product lent its printing techniques to packaging in this period?

a)

Wallpaper

b)

Comic books

c)

Novels

d)

Posters

6.

In the 19th Century, more people moving to cities, and a more sophisticated and competitive market for all goods, meant that the "classy" coat of arms look on labels and packages gave way to...

a)

cartoon characters

b)

product and company logos

c)

memes

d)

complicated packages and labels covered in small writing

7.

What new technologies in the 19th Century enabled food products to be transported further and last longer?

a)

Buckets and boxes

b)

Plastic bags and tetra packs

c)

Wax seals and tin cans

d)

Cloth sacks and stone jars

8.

"Commercial lithography" is a form of...

a)

Accounting

b)

Stonework

c)

Cleaning

d)

Printing

9.

In the early 20th Century, this invention made complex packaging production much cheaper, easier and faster.

a)

Henry Ford's Assembly Line

b)

Gutenberg's Printing Press

c)

Og's wheel

d)

Einstein's Theory of Relativity

10.

The supermarket and the shopping trolley made product presentation even more important, because now...

a)

shoppers were self conscious about people seeing what they bought

b)

shoppers could easily transport more products home

c)

shoppers picked their preferred own products off the shelves

d)

products were cheaper than ever

11.

"Targeted marketing" is where

a)

Wild west gunfighters would shoot at products for money

b)

promotion is done in a store

c)

sales targets had to be met each month

d)

a product is aimed a specific group of people

12.

By the 1990's, what job had become a well-defined and specific career?

a)

Package engineer

b)

Package maker

c)

Artist

d)

Packer

13.

The most recent trends are towards

a)

sustainable package design

b)

colourful packages

c)

big packages

d)

small packages

14.

In Australia, packaging rules are defined by

a)

International Packaging Law

b)

Australian Consumer Law

c)

Australian Packaging Law

d)

The Australian Manufacturer's Association