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WorksheetsConsumer behaviour quiz 2
Total questions: 14
Worksheet time: 70secs
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
________________ is one of the most basic influences on an individual’s needs, wants, and behaviour.
Brand
Culture
Product
Price
_________________ refers to the buying behavior of final consumers.
Consumer buyer behavior
Target market buying
Market segment buying
Business buying behavior
Buying behavior process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision and 5. Post-purchase behavior
Cognitive Dissonance
information search
enjoying the product
all the above
The only thing marketers need to know is what consumers will buy and at what price.
True
False
The First stage of the consumer buying decision-making process as Proposed by John Dewey
Need Recognition
Information Search
Evaluating Alternatives
Purchase Decision
The consumer decision making process begins when consumers:
Recognize a need
Identify possible solutions
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is:
What consumers buy
How and how much they buy
Why they buy
When they buy
Cognitive dissonance is part of:
Evaluation of Alternatives and Purchase
Postpurchase behavior
Need recognition
Pre-purchase behavior
