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WorksheetsMULTICULTURAL LIT ELEMENT ADVERTISEMENTS
Total questions: 7
Worksheet time: 6mins
‘Advertisement’ means a
notice or announcement in a public medium promoting a
product
publicizing a job vacancy
service
events
Advertising is made
possible when (a) symbols were invented
Commercial ads often seek to generate
increased consumption of their products or services through (a) , which
associates a product name or image with certain qualities in the minds of
consumers.
Their objective is to change the _______ of
the recipient, so that he or she is persuaded to take the action desired by
the advertiser.
thinking pattern
buying behavior
habits
spending
Racial stereotyping can be (a) for the
advertiser as well as the viewer in instances where specific demographics are
being targeted.
“Are you man enough… to be a nurse?” This quote challenges the (a) - aspect of
having to do a job that was typically associated with women.
Reviewing an advertisement:
Show various components of the advertisement
Describe the verbal strategies
Describe the values and emotion the ad provokes in the readers
Describe the visual strategies
