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WorksheetsMarketing Cluster Exam 2
Total questions: 15
Worksheet time: 1hrs 15mins
Avery, who manages a silk-screening and embroidery business, has set a goal of increasing sales by 15% in the next six months. To reach his goal, he has increased the business's advertising budget. This is an example of the __________ function of management.
organizing
directing
planning
controlling
. Brandon is a new salesperson at a local car dealership. To be most successful at his job, what should Brandon do before attempting to make any sales?
Establish relationships with his fellow salespeople
Become an expert on the cars he will be selling
Prospect and qualify leads for potential customers
Spend a day shadowing a more experienced salesperson
Salespeople are often better able to answer customers' questions about the business's products if they regularly read
economic reports
consumer magazines
company promotions
marketing textbooks
What is an advantage of using spreadsheet software programs to track and evaluate sales?
Identifies potential customers
Easily generates purchase orders
Quickly analyzes numerical data
Creates future sales contracts
Which of the following is an internal factor that might have an effect on a business's selling policies:
Social issues
Materials shortage
Research efforts
Customer wants
Mike feels that by doing his job as a salesperson effectively, he is benefiting the customer. This demonstrates Mike's belief in
understanding ethical standards
selling as a service
product knowledge
communication skills
Which of the following is an example of a public relations activity that involves communicating with an internal audience:
Distributing a press release
Holding a weekly press conference
Developing an employee newsletter
Making a donation to a charity
A print advertisement's headline, graphics, signature, and copy should coordinate with one another so that the message
creates uncertainty
conveys humor
provides entertainment
is clear
The Crimpton Company purchased an advertisement in the local newspaper. When the advertisement was published, the company's slogan was not included. What part of the advertisement was missing?
Message
Headline
Tag line
Endorsement
Arnold is building a display to place in a high-traffic area of his store. Arnold is most likely creating a
sales incentive display
trade show promotion
promotional product
point of purchase display
Which of the following is an example of specialty advertising:
A postcard announcing a special sale
Key rings bearing a company's name
Billboards
Skywriting
A television commercial promoting a specific line of riding lawn mowers portrays a man cutting grass. This is an example of product promotion that
reinforces stereotypes
exhibits poor taste
induces fear
uses subliminal messages
Face-to-face contact with clients is a characteristic of __________ promotion
personal
formal
all
nonpersonal
What is the central role of brand identity elements?
They are the deciding factors in the success of the brand
They are displayed on employees' clothing
They work together to represent the brand
They influence consumers' feelings about a brand more than its values
Marketers can use the element of price to help with positioning by
pricing products too high to make them seem like luxury items
allowing retailers to set prices
pricing products as low as possible
choosing a price the target market is willing to pay
