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WorksheetsIntro Marketing_Quiz 1
Total questions: 25
Worksheet time: 8mins
The first step in a good marketing plan is to ......
Research the market
Develop a market strategy
Evaluate the action plan
The group of people who desire a particular product or service are known as
Public
Consumers
Trend
Market
....... is Tangible
Service
Product
Air
Product, Place, Price and Promotion are also called
A lot of P's
4 P's
Market segmentation
Which of the following is NOT one of the 4 P's
Product
Place
Packaging
Price
Which key word best describes the phrase 'intangible products'
Goods
Item
Thing
Service
How the customer gets the product
Sales strategy
Price
Promotion
Place
Choosing what to make and sell is which one of the 4 P's
Place
Price
Product
Promotion
All the people who share similar needs and wants and who have the ability to purchase your products are called ....
Group
Willing consumer
Customer
Market
Which of these products is an example of a consumer service
A bottle of washing up liquid
A drink can filling machine
A washing machine repair service
Which of the options places the stages of a typical product life cycle (PLC) in the correct order?
growth, maturity, decline, introduction
Introduction, decline, growth, maturity
Introduction, maturity, growth, decline
Introduction, growth, maturity, decline
Which of the following definitions best explains the PLC?
The length of time for consumers to use up all of the product
Stages of sales that a product passes through
The length of time a product stays on the market
The length of time taken to make a new product
The marketing mix has ....... elements
3
2
1
4
Marketing Mix refers to .........
The cost of the product
The activities that help a business to make a profit
The activities that help a business to market a product
A small manufacturer applies for a bank loan in order to upgrade its computer network
Pricing
Distribution
Financing
Marketing information Management
Assessing customer needs to determine the perfect type of running shoe for the customer's upcoming half marathon
Promotion
Pricing
Selling
Distribution
Making decisions about where to sell the product, how it gets there, and storage for the product
Distribution
Promotion
Selling
Pricing
Product, price, place and promotion make up the ......
Marketing orientation
Marketing concept
Marketing Mix
Marketing behaviour
Which of the following best describes a target market
Close competitors of a business
Groups that do not buy a business's products
the people who buy a business's products
Individuals at whom a business's marketing strategies are aimed
A ......... is anything offered to a market by the business to satisfy needs, could include physical products or intangible services
Price
Place / Distribution
Product
Promotion
Which provides both goods and services?
A babysitter
A bus driver
A post office
Type of mixture that has the same composition in every part
Heterogeneous
Homogeneous
Type of mixture that doesn't have the same composition in every part
Homogeneous
Heterogeneous
Dishwasher soap is an example of a
Homogeneous mixture
Heterogeneous mixture
Which one is not a stage in the PLC?
Maturity
Growth
Decline
Sales peak
