WorksheetsDistribution and Channel Marketing
Total questions: 10
Worksheet time: 5mins
Marketing channels provide a more narrow focus within the supply chain.
True
False
These statement are true, except
Marketing channels emphasize a stronger market view of the customer expectations
Marketing Channel is a set of interdependent organizations that eases the transfer of ownership as products move from producer to business user or consumer.
Marketing channel begins with raw materials and delves deeply into production processes and inventory management
A marketer is more likely to balance the merits of a channel partner against the value offered to the customer.
These are marketing channel functions, except
Maximizing customer value
Providing contact efficiency
Specialization and division labor
Overcoming discrepancies
The functions of channel marketing are stated below, except:
Discrepancy of Quality
Temporal Discrepancy
Discrepancy of Assortment
Spatial Discrepancy
These organization are intermediaries, except:
Retailer
Agent
Manufacturers
Brokers
These intermediaries take title to goods, except
Agents
Wholesalers
Retailer
The factor is not suggesting type of wholesaling intermediary to use,
Market characteristics
Marketing mix strategy
Product characteristic
Buyer consideration
A supply chain is more likely to balance the merits of a channel partner against the value offered to the customer.
True
False
Marketing channels facilitate the physical flow of goods through the supply chain.
True
False
This consideration for a company to determine the location of their plant, except:
Infrastructure
Approach the raw material
Approach the labor
Approach the market
