The people who buy goods and services.

Tangible items that should last a long time.

The system in which people make and spend their incomes

A fact about or characteristics of a product

Tangible objects and materials

The activity, set of institutions , and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large

A philosophy of conducting business that is based on the belief that all business activities should be aimed toward satisfying customer wants and needs while achieving company goals

tangible items that are consumed within a short time

the form of promotion that determines client needs and wants and responds through planned, personalized communication that influences purchase decisions and enhances future business opportunities

The management function of deciding what will be done and how it will be accomplished

A marketing function that involves determining and adjusting pricing to maximize return and meet customers' perceptions of value

The people who make or provide goods and services

marketing element referring to what goods, services, or ideas a business will offer its customers

Any nonpersonal presentation of ideas, goods, or services that is not paid for by the company or individual that benefits from or is harmed by it

promotional activities other than advertising, personal selling, and publicity that stimulate customer purchases

Intangible activities that are performed by other people for money; productive acts that satisfy economic wants

A philosophy of conducting business which involves creating and marketing products that benefit individual customers as well as contribute to the good of society as a whole

The general conditions in which people live; quality of life