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Worksheets1.2 Eco part C
Total questions: 19
Worksheet time: 10mins
The positive consequence of Advertising is...
More affordable to eat out for meals, increasing household 'enjoyment' of going out and spending time as a family, improving the social well-being of society
More money is being collected by advertising companies, this is paid as wages to employees, this then creates a circular flow effect
The negative consequence of Discounts is...
Households will consume more of the products, this will make them unhealthy, causing society to have to pay more for public health
Households get the perception that products are affordable, causing them to buy more, leading to consumers not having enough for household necessities
What does this percentage pie graph show?
Market share of fast food brands globally
How many fast food businesses there are
The number of fast food combos sold around the world
Market share of fast food brands in NZ
Deals from the app which make products cheaper is an example of what?
Price marketing strategies
Non-Price marketing strategies
A Big Mac combo is an example of what type of price marketing strategy?
Extra for the same price
Loss leader
App deals
Discounts
This is an example of a loss leader. What type of marketing strategy is a loss leader?
Price marketing
Non-price marketing
This is an example of the price marketing strategy of regular low price. What item is available for $2.50 in this image?
Hot Chocolate
Frozen Coke
Cheesy Chicken Burger
10pk Chicken McBites
The 1996 movie "Space Jam" has a scene with McDonalds next to the TV. What non-price marketing strategy is this an example of?
Branding
Packaging
Discounts
Product Placement
Advertising in magazines is an example of price marketing.
True
False
McDonalds spends little time and thought designing their packaging and branding and does not trademark it.
True
False
What is the big yellow "M" known as?
The Big Yellow "M"
The Big Yellow Upside-Down "W"
The Pearly Gates
The Golden Rainbow
The Golden Arches
McDonalds and other fast food companies do not advertise on Social Media
True
False
Firms seeking to employ price marketing strategies and non-price marketing strategies to gain a larger market share and make more profit
True
False
What is a reason firms use non-price marketing strategies?
To be creative
To avoid a price war
To ensure they are thought of as an innovator in the market
