WorksheetsProfessional Salesmanship
Total questions: 20
Worksheet time: 7mins
is an art of selling goods and services of the seller to buyers.
Marketing Sales
Salesmanship
Target Market
Competitive edge
It is seller-initiated effort that provides prospective buyers with information and motivates or persuades them to make favorable buying decisions concerning the seller’s products or service.
Advertising
Profit objective
Physical Evidence
Salesmanship
the personal or impersonal process of assisting and/or persuading a prospective customer to buy a commodity or service to act favorable upon an idea that has commercial significance to the seller.
(a)
Identify the Features of Salesmanship
Establishment of permanent relations
Important to society
Service for producer, distributor and consumer
organization and management of sales departments.
Art of attracting and persuading customers
Gives 5 Importance of Salesmanship
Important to producers
Important to consumers
Important to Salesman
Important to Government
Important to Society
Salesmanship in its higher levels includes the subject-matter of ?
(a)
Identify of Scope of Salesmanship
Goods
Insurance
Legal
Painting
Services
Identify if it is Advantage or Disadvantage of Salesmanship.
- Increase in sales helps to increase the profits.
Advantage
Disadvantage
Salesmanship helps in creating demand for the goods which leads to increase in production.
Advantage
Disadvantage
Salesmanship helps in creating demand for the goods which leads to increase in production.
Advantage
Disadvantage
Consumers are benefitted as salesmen provide them great deal of useful information.
Advantage
Disadvantage
Salesmanship helps in preventing the piling up of huge stocks.
Advantage
Disadvantage
Identify the 3 Limitations of Salesmanship
High cost of personal selling.
It involves oral communication between buyer and seller.
Good and competent sales person are scarce
Salesmanship adopts the methods of pressure selling.
It helps in providing many important information to the enterprise regarding the market.
According to American Marketing Association, “oral presentation is a conversation with one or more prospective customers for the purpose of making sales.”
Golden Rule Salesperson
Traditional Salesperson
Personal Selling
It is most important of all the market efforts of an enterprise because through personal selling consumers are encouraged more
Personal Selling
Proffesional Selling
Traditional Selling
Check the Characteristics of Personal Selling
It is essential for the survival of business.
It is the method of direct selling
It involve the sale of goods and services personally.
Collect statistics
Advertise the new product
Identify the Nature Or Functions Of Personal Selling
Executive functions
Records of the sales
Demonstrating the product
Collect statistics
Helpful in removing the doubts & confusions of customers
Identify the Importance of Personal Selling
Increase in the cost of sales
Helpful in removing the doubts & confusions of customers
Important to the society
Helpful in communication
Important from buyer’s point of view
Identify the 3 Limitations of Personal Selling
ncrease in the cost of sales
Lack of efficient salesman
Difficulty of reporting at right time
wholesaler or merchant salesmanship
for retailer or consumer salesmanship
3 Types Of Personal Selling
Ability to define position’s exact functions and duties in relation to the goals the company should expect to attain.
Selling for retailer or consumer salesmanship
Selling for wholesaler or merchant salesmanship
Selling for manufacturers
Ability to select and train capable subordinates and willingness to delegate sufficient authority to enable them to carry out assigned tasks with minimum supervision.
