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R081 Baseline Assessment

Total questions: 30

Worksheet time: 15mins

Name
Class
Date
1.

What is a client brief?

a)

The scenario of what the person paying you to make. Specific details for you to include in the product.

b)

A case with files in it.

c)

Don't know

2.

Who is the target audience?

a)

The people you are aiming the product at, the buyers/readers/viewers

b)

Anyone

c)

No one

3.

What do we need to consider for the target audience? (Select 2)

a)

Their age

b)

Gender

c)

How much they earn

d)

What they like

4.

How do we know what to add to our product for the target audience?

a)

Using the brief from the client it will state some details that you need to consider. Then knowing my own thoughts I can use age specific or gender specific elements to make it appropriate.

b)

You don't, just do what I want.

c)

Ask the teacher

5.

If you were aiming a product at young children (3-5 years old) what would you suggest is appropriate for them on a poster? (Select all that apply)

a)

Use basic text, very little writing

b)

Use basic or primary colours

c)

Use well know characters from a movie or a book to help them identify what it is about.

d)

Make the text really small.

6.

When you are given a brief how do you know if you have met it properly?

a)

Use a list of success criteria as a checklist, document the key points from the client brief and tick them off as they are completed.

b)

When it is completed then it's done.

7.

What could I use to make a digital graphic?

a)

Photoshop or Fireworks

b)

A computer

c)

Paint

d)

Word

8.

How could the Location or Ethnicity of the target audience impact on your designs?

a)

You may need to be mindful of certain words, colours and images, so you are not discriminating against anyone of an Ethinic origin. The location could impact because you would not advertise a small festival in rural Cornwall in Scotland for instance.

b)

It doesn't impact at all.

c)

I don't know

9.

What is pixel dimension?

a)

The combination of how many pixels wide and high.

b)

Tiny squares in an image

c)

Computer program

10.

What is DPI?

a)

Dots per inch

b)

Do put it here

c)

Dog playing it

11.

What are the typical DPI for Print and Web (select 2 answers)

a)

72 dpi

b)

300 dpi

c)

100 dpi

d)

3000 dpi

12.

What is compression setting?

a)

Linked to the file format and quality of the image. It reduces the file size and can be lossy or lossless.

b)

A way of making files smaller

c)

Air pressure in a tyre.

13.

What is colour mode?

a)

The colour profile and bit depth of the image. Most commonly RGB.

b)

Lots of colours

c)

Don't know

14.

How does the use of colour influence the target audience?

a)

Colours can stimulate different moods, warm colours make people happier for instance.

b)

People will be moody if there is no colour

c)

Catches their eyes

15.

What is composition in an image? Select all that apply.

a)

Positioning of the main image

b)

Use of lines to draw attention of the eye

c)

Use of perspective

d)

An image

16.

What is white space in terms of graphics?

a)

The area that is blank, not always white but one plain space of a colour.

b)

A waste of space.

c)

Nothing important

17.

When designing an image who are you aiming it at?

a)

Client

b)

Target audience that is stated in the brief

c)

Anyone I want.

18.

What planning documents do you need to use/create? (Select all that apply)

a)

Work Plan

b)

Visualisation

c)

Drawings

d)

A product promotion

19.

What is a mood board and what is the purpose of a Mood board?

a)

Collection of idea, materials, products to give a ‘feel’ for the product but is not what the final product will look like.

b)

A board to show my mood

c)

Mood words

20.

What is a visualisation and what is it used for?

a)

Rough drawing of what the product will look like, mostly hand drawn with annotations. Use to show what your design will look like.

b)

A collection of things that will be on the product

c)

A futuristic picture.

21.

What is a storyboard and why do we need it?

a)

A plan that shows set by step what is happening in each scene or section to show the sequence of what will happen in a timeline.

b)

A board that has a story on it

c)

A series of pictures in a sequence

22.

What things should be written in the work plan?

a)

Tasks, times, activities, milestones, contingency

b)

Job, location, person responsible

c)

Tasks, costs, equipment

23.

What are assets and do you need them?

a)

Images/logos/text/information used as part of the design. Can be made or sourced to be used on the product.

b)

Things that you own

c)

Things that make up a product

24.

What is copyright and what does it protect?

a)

The exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.

b)

A law to stop people doing something to your work.

c)

A law

d)

Nothing for me to worry about

25.

What software could you use to make a professional digital graphic? (Select all the apply)

a)

Paint

b)

Powerpoint

c)

Photoshop

d)

Fireworks

e)

Illustrator

26.

What must we consider when we are creating our digital graphic?

a)

Technical compatibility, the DPI, pixel dimensions and resolution.

b)

The size of the image and the content

c)

Where the image has come from

d)

Royalty free permissions

27.

When using images from the internet what must you do?

a)

Get the owners permission to use the images or use royalty free images.

b)

Use it anyway you want and make money from using it.

c)

Change it slightly so that it is now your own work.

28.

What too can you use to select a single colour and remove it effectively?

a)

Eraser

b)

Magic wand tool

c)

Lasso

d)

Magnetic lasso

29.

When making a digital graphic what should we ensure we use to enable us to alter different elements of the image?

a)

Layers

b)

A single layer

c)

Filters

d)

Layer styles

30.

What tool would you use to make a part of an image opaque?

a)

Eraser

b)

Free transform tool

c)

Selection and then opacity on that section

d)

Burn