WorksheetsMarketing Management
Total questions: 20
Worksheet time: 15mins
Which of the following is NOT an element of the marketing mix?
Distribution
Product
Target market
Pricing
The term "marketing mix" describes:
A composite analysis of all environmental factors inside and outside the firm
A series of business decisions that aid in selling a product
The relationship between a firm's marketing strengths and its business weaknesses
A blending of four strategic elements to satisfy specific target markets
Newsletters, catalogues, and invitations to organization-sponsored events are most closely associated with the marketing mix activity of---
Pricing
Distribution
Product development
Promotion
The strategic marketing planning process begins with ...
The writing of the mission statement
The establishment of organizational objectives
The formulation of a marketing plan
Hiring a senior planner
Today's marketers need ______________
Neither creativity nor critical thinking skills
Both creativity and critical thinking skills
Critical thinking skills but not creativity
Creativity but not critical thinking skills
View answer
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
Marketing strategy.
Marketing control.
Marketing analysis.
Marketing implementation
Segmentation is the process of:
Dividing the market into homogenous groups
Selecting one group of consumers among several other groups
Creating a unique space in the minds of the target consumer
None of these
The ______________ function of marketing makes the products available in different geographic regions.
Production.
Selling.
Distribution.
Promotion.
The traditional view of marketing is that the firm makes something and then ______________ it.
Markets.
Sells.
Prices.
Services.
Groups that have a direct or indirect influence on a persons attitudes or behavior is known as ______________
Reference groups
Family.
Roles.
Status.
In ______________ segmentation , buyers are divided into different groups on the basis of life style or personality and values.
Geographic.
Demographic
Psychographic.
Behavioral.
Social marketing is used as an instrument to achieve the goals of ______________.
Marketer.
Seller.
Society.
None of these.
There are ______________ elements of promotion mix.
Four
Six
Five
Two
______________ is the oral presentation in a conversation with one or more prospective buyers for the purpose of making sales.
Advertising.
Branding.
Personal selling.
None of these.
The task of any business is to deliver ______________ at a profit.
Customer needs
Products.
Customer value
Quality.
______________ is the next stage of market segmentation.
market targeting
Positioning.
MIS.
Marketing.
Testing before launching a product is known as ______________.
Test marketing.
Concept testing.
Acid test.
Market test.
______________ is the process of creating an image for a product in the minds of targeted customers.
Segmentation.
Target marketing.
Positioning.
None of these.
______________ refers to word of mouth through electronic channels.
E-Advertising.
E-Commerce.
E-Cash.
Viral marketing.
In service marketing, apart from traditional four elements of marketing mix, there are three more elements, namely, people, process and ______________.
Physical evidence.
Publicity.
Packaging.
All of the above.
