NEW
Font size
WorksheetsNEW PRODUCT DEVELOPMENT
Total questions: 10
Worksheet time: 6mins
A company can obtain new products through new product development. Which of the following defines new products?
Original product
product improvement
Product modification
All of the above
New product development starts with _____________.
Idea generation
Idea screening
Concept development
Concept testing
What do we call a detailed version of new idea stated in meaningful customer terms?
Product idea
Product concept
Product image
Product proposal
After concept testing, a firm would engage in this stage in developing and marketing a new product.
Idea screening
Marketing strategy development
Business analysis
Product development
A review of the sales, costs, and profit projections for a new product to find out whether they satisfied the company’s objectives is called a _________.
Business feasibility
Feasibility study
Business analysis
Product acceptance
This stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits. What is it?
Introduction
Maturity
Growth
Decline
Sales decline in the stage of the PLc because of technological advances, increased competition, and _____ .
Shifts in the economy
Shifts in unemployment
Shifts in consumer tastes and preferences
Foreign import
The owners will begin the first idea-reducing stage called ________ to arrive at a realistic number to adopt
Idea screening
Marketing strategy development
business analysis
Product development
___________ is a currently accepted or popular style in a given field.
trend
fashion
style
Fad
In ___________________, the firm must decide on introducing timing, how the product will launched, then where the product will be launched. In examples such as in single location, a region, the national market or the international market
product screening
commercialization
idea generation
all of the above
