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WorksheetsMarketing 5.0 Intro
Total questions: 5
Worksheet time: 5mins
Which of these demographic segments are regarded as the digital native generations?
Millennials
Gen Z
Baby Boomers
Gen Alpha
Gen X
Which of these customer behaviors exemplify phygital (physical and digital)?
Read product review online and buy through e-commerce site
Purchase Netflix subscription and watch a Netflix Original with friends
Find a house on property website and see the house with an agent
Join a webinar and ask questions to the panelist
An element of Marketing 5.0 that focuses on building an ecosystem to capture and manage customer data for better targeting is called ...
Agile marketing
Predictive marketing
Augmented marketing
Data-driven marketing
Contextual marketing
The application of chatbot for customer service uses a key technology, which is a subfield of artificial intelligence. The technology is called ...
Computer vision
Sensor tech
Natural language processing
Robotics
Which of the following best describes Contextual Marketing?
Utilizing iterative, concurrent process to speed up time-to-market
Creating a model that estimate the likelihood of future outcome based on historical data
Serving the customers through a combination of human and machine interface
Delivering personalized customer experience based on customer profile
