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WorksheetsAudience and Purpose in Business Writing
Total questions: 12
Worksheet time: 7mins
Aisha is writing a brochure for the local health department on healthy lifestyles. Which three elements of the audience should she consider when identifying the audience’s needs?
knowledge
beliefs and values
employment status
level of interest
dietary preferences
Elena is a manager at a construction supply company. She is writing a memo to her sales team in preparation for a major sales initiative. Look at this sentence from her memo:
Every salesman should make sure he is carrying the client portfolio on his smartphone.
How should Elena rewrite this sentence to avoid using stereotypes in her memo?
Every salesperson should make sure the client portfolio is on his smartphone.
Every salesman should make sure the client portfolio is on his or her smartphone.
Every salesperson should make sure the client portfolio is on his or her smartphone.
Every saleswoman should make sure the client portfolio is on her smartphone.
What is the purpose of this business message?
With state-of-the-art sound and lighting systems, our concert hall is equipped to host all kinds of performances.
to argue
to entertain
to inform
to persuade
Rafael writes an email to his manager, Suzy, about a conflict between him and another employee. Suzy forwards Rafael’s email to her boss, Michael. Which two statements correctly identify the primary and secondary audience of Rafael’s email?
Suzy is the secondary audience.
Michael is the secondary audience.
Rafael is the primary audience.
Suzy is the primary audience.
Michael is the primary audience.
Lev is organizing a workshop for the City Arts Council on finding affordable housing for student artists. Lev considers his audience—the students—to be laypersons. What makes this audience fall under the category of laypersons?
They don’t have the proper qualifications to attend a workshop about affordable housing.
They don’t have much prior knowledge about affordable housing in the city.
They don’t have the necessary reasoning skills to find affordable housing on their own.
They don’t have an understanding of affordability in the context of housing.
What do business writers appeal to when using the rhetoric ethos?
credibility
time
reason
emotion
Which two details are appropriate for the scope of Sheila’s message?
Sheila is writing instructions for installing smoke alarms in an apartment complex. She should inform readers to first___________________________ She should also tell readers to_______________________.
select smoke alarms that are affordable; ignore the high-pitched noises smoke alarms make
place the smoke alarms near the kitchen; mount the smoke alarms on walls or ceilings
deactivate the smoke alarms before going to bed; buy smoke alarms that are larger in size
Ava is a manager at a café. She’s writing an email to customers to promote the café’s food and beverages.
Which sentence in Ava’s email uses kairos to appeal to customers?
Did you hear?
Our café is now even more amazing for coffee lovers like you. We value our loyal and returning customers, so we have a special offer for you.
This Saturday only, you can enjoy all signature coffees at half-price!
Grab your friends and join us for a fresh pot of coffee. It’s been great having you as a customer!
Match each business message to the best delivery method.
letter
Listen up: The Big Shoe store is announcing a storewide
clearance sale!
We are writing to thank you for providing the support we
needed to meet our delivery targets last week.
All employees must obey these updated company Internet
usage policies.
Email Jake the Peg!
Match each business message to the best delivery method.
Memo
Listen up: The Big Shoe store is announcing a storewide
clearance sale!
We are writing to thank you for providing the support we
needed to meet our delivery targets last week.
All employees must obey these updated company Internet
usage policies.
Mr. Crab i8s a genius!
Match each business message to the best delivery method.
Social Media
Old Man Jenkins just loves the young people.
We are writing to thank you for providing the support we
needed to meet our delivery targets last week.
All employees must obey these updated company Internet
usage policies.
Follow us to learn more about our scuba diving classes for
beginning and advanced divers!
Match each business message to the best delivery method.
Radio
Follow us to learn more about our scuba diving classes for
beginning and advanced divers!
We are writing to thank you for providing the support we
needed to meet our delivery targets last week.
Listen up: The Big Shoe store is announcing a storewide
clearance sale!
I'm your father Luke.
