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WorksheetsStory Selling Master
Total questions: 10
Worksheet time: 4mins
How many regions of the brain are activated by story’s
4
0, I just fall a sleep
2
8
Who is the heroe and main character of our selling story
Perrigo, obviously
Our Products
The audience
It's you, It's you!!
First step before thinking on the idea of your a story is to
Creata an idea that delivers a triple win
Listen to Carlos´s videos about Preparation, Preparation, Preparation
Ask questions to our hero
Build a PowerPoint deck
You best idea for a story is the one that delivers
A win for Shopper, your audience and Perrigo
Money, money, money
A growth in our market share
Does not have Objections
When you start to build the story, what is the first content you should prepare:
The Media Plan
The Situation
A paper plane
The Benefit for the audience
When preparing the mechanics, include
ATL Plan
InStore and e-Commerce 360 Plan
Product Info and Impact Simulation
All of them
After finishing the mechanics with the customer, you should
Close the deal
Recap the Advantages and get an agreement
Agree the Action Plan
Start Negotiating
You turn your presentation into a conversation by first
Listening to understand
Sharing market conditions
Building Together an Action Plan
Asking Questions to obtain information
When you have understood the reason behind an objection, you should
Solve it
Say No, I can't do that
Empathize
Isolate and check if it's real
Story Selling is like a
Trip
Any other conversation with a person
Fight
Movie
