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WorksheetsUNIT 2 Research Methods
Total questions: 14
Worksheet time: 9mins
Research is an essential for media industries because...
it helps identify the potential success of a product.
it lets them communicate directly with their target audience.
it helps make sure content is accurate.
it helps identify and evaluate the current market.
Types of primary research include...
Online survey
Magazines
Interview
Internet
Focus groups
Types of secondary research are...
Focus groups
Books and journals
Interviews
Newspapers
Internet
Advantages of primary research include...
it is potentially more reliable
it is time consuming
it can be more relevant and up to date
it can be tailored to meet the needs of the project
it is always easy to collect
Disadvantages of secondary research include...
it might be biased or inaccurate
it is time consuming
it isn't always specific to the project
it can be tailored to meet the needs of the project
it is quick and easy to collect
Qualitative data is usually gathered using open-ended questions and includes descriptive information as well as being usually expressed as opinions.
True
False
Quantitative data is usually numerical and asked using closed questions.
True
False
Asking open-ended questions creates...
quantitative data
qualitative data
descriptive information
numerical data
Asking closed questions creates...
quantitative data
qualitative data
descriptive information
numerical data
One advantage of qualitative data is...
it is simple to analyse
it can be turned in to a chart
it gives lots of detailed information
it costly and time consuming
One advantage of quantitative data is...
it is simple to analyse
it is descriptive
it gives lots of detailed information
it uses open-ended questions
This type of research focuses on the people who will consume the media product.
Audience research
Production research
Market research
This type of research focuses on investigating what media products already exist in relation to your project.
Audience research
Production research
Market research
This type of research focuses on the content and logistics of the project.
Audience research
Production research
Market research
