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WorksheetsPrinciples of Marketing
Total questions: 10
Worksheet time: 6mins
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In which market individuals and households buy goods and services for personal consumption ?
Business markets
Reseller markets
Consumer markets
International markets
A ________ is an unpredictable, short-lived, and without social, economic, and political significance.
Fad
Trend
Megatrend
All of the above
Components such as suppliers, public and intermediaries form the ________________
Microenvironment
Macroenvironment
All the above
None of the above
When a consumer buys a car for the status symbol, what kind of need is that ?
Delight need
Stated need
Secret need
Real need
When efforts made by the TATA group to discourage consumers from buying Tata Nano, since the demand for Tata Nano far outweighed the supply, Tata Group completely stopped the promotion of Tata Nano and rather started promoting other products by the Tata group. What is this known as ?
Discourage marketing
Demarketing
Remarketing
Intimidate marketing
A landlord might demarket his property to a group of students if he prefers family for rent purposes. What kind of demarketing strategy is this ?
General demarketing
Ostensible demarketing
Selective demarketing
None of the above
Rolex watches uses ___________ target marketing
One-to-One
Undifferentiated
Differentiated
Concentrated
Consumer is attracted to the products with undesirable social consequences and that are bad for you and the society. What kind of demand is that?
Irregular demand
Unwholesome demand
Negative demand
Latent demand
When a consumer with no loyalty, constantly looks for bargains or looks for something different.
Hard core
Split loyals
Shifting loyals
Switchers
