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Media Literacy

Total questions: 30

Worksheet time: 26mins

Name
Class
Date
1.

Which is NOT a digital media?

a)

ESPN TV

b)

Twitter

c)

TIME Magazine

d)

Google

2.

True or false: Media can persuade you to do something?

a)

True

b)

False

3.

Techniques used in commercials usually include the following EXCEPT:

a)

music/jingle

b)

celebrities

c)

bright colorful logos

d)

confusing message

4.
Who is this message most likely written for?
a)
Teachers
b)
Dogs
c)
Doctors
d)
Children
5.
What is the purpose of Media Literacy?
a)
To read more books.
b)
To persuade, inform and entertain your target audience with different media.
c)
To watch more videos on the internet.
d)
Watch TV interviews.
6.

To convince someone to do or think something means to ____________.

a)

persuade

b)

tricky

c)

personification

d)

sneaky

7.
What is the definition of target audience?
a)
A group of people that an advertisement is aimed at.
b)
A group of people that might be interested in joining a certain club.
c)
A group advertisements aimed toward a certain group of students.
d)
People that shop at Target.
8.
Advertisements trying to make people connect with their ads by using sadness, fear, humor, worry, and the need to belong/fit in.
a)
Glittering Generalities
b)
Bandwagon
c)
Appeal to Emotion
d)
Name Calling
9.
A technique in advertising where a celebrity or famous person says they use or enjoy a certain product or service.
a)
Bandwagon
b)
Testimonal
c)
Appeal to Snobbery
d)
Celebrity spokesperson
10.
To convince someone to do or think something.
a)
Persuade
b)
Discourage
c)
Personification
d)
Dissuade
11.
Websites, magazines, news, games, tv shows, and advertisements are all types of
a)
Illustrations
b)
Social Networks
c)
Media
d)
Technology
12.
Which persuasive technique is being used?
a)
Appeal to Snobbery
b)
Testimonial
c)
Bandwagon
d)
Appeal to Emotion
13.

Bias in media is:

a)

rare

b)

impossible to spot

c)

beneficial to everyone

d)

unavoidable

14.

You should be skeptical of media because:

a)

It doesn't make sense

b)

It can have hidden agendas

c)

It leaves out important information

d)

It is full of lies

15.

Decoding media is similar to:

a)

writing a book

b)

performing an experiment

c)

solving a mystery

d)

cooking a meal

16.

Most media images are:

a)

Boring

b)

Shocking

c)

Hidden

d)

Edited

17.

What messages does an advertiser send by including a famous singer in an ad?

a)

Music makes everything better

b)

Hard work is more important than fame

c)

This product will make you rich and famous

d)

Famous singers don't use this product

18.

Which article headline is the most sensational?

a)

New Happy Bears Cartoon Released Today!

b)

Happy Bears 2: Best. Movie. Ever.

c)

Happy Bears 2 Fails to Wow

d)

"Happy Bears 2" Breaks Box Office Record!

19.

The word "literacy" in Media Literacy refers to:

a)

Improving my vocabulary

b)

Figuring out meaning and messages

c)

Reading about technology

d)

Learning how to read more quickly

20.

What is the headline of this news article?

a)

Wildfires rage on both ends of California

b)

Flames burn inside a van as the wildfire tears through Paradise, California, on Thursday, November 8, 2018

c)

By Don Thompson and Jocelyn Gecker, Associated Press

d)

Science

21.

Which source is the MOST credible?

a)

Wikipedia

b)

Encyclopedia

c)

Social Media

d)

Other students

22.

What is this logo?

a)

Yellow Box

b)

Red Box

c)

YouTube

d)

Yankee Candle

23.

Which one of the following is an example of PRINT media?

a)

Commercials

b)

Newspaper

c)

Website

d)

Pop-Up Ads

24.

We have watched commercials for all of these products EXCEPT:

a)

Doritos

b)

Pepsi

c)

Extra gum

d)

Whataburger

25.

What is the message of this ad?

a)

Heinz ketchup is the worst.

b)

Heinz has weird shaped bottles.

c)

Heinz is the best because of their tomatoes.

d)

It's better when you cut it into portions

26.

Information cannot be shared or learned upon if a person cannot understand what it is about.

a)

True

b)

False

27.

Media is a collection of communication mediums such as radio, television, newspaper, and the Internet

a)

True

b)

False

28.
When finding a reliable source, which of these is important to do:
a)
Verify the date on the website
b)
Look at all the advertisements
c)
Change all the information on the website
d)
Copy all the text word for word and say it's your own
29.
Url extension:  .edu  means...
a)
Government website
b)
Organization website
c)
Network website
d)
Educational website
30.
Which of the following domains might indicate that a website should be investigated further to make sure it's credible?
a)
.edu
b)
.gov
c)
.net
d)
All of the above