We need to devise an effective long-term .......................

To be more important, powerful, or successful than other people, companies, etc.

The quality in a machine or system of being clever and complicated in the way that it works or is presented

Small ................... chocolate chip cookies

It is usually more .................... to sell direct to the public.

The act of dismissing somebody from their job.

A standard or principle by which something is judged, or with the help of which a decision is made.