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WorksheetsMARKETING MANAGEMENT
Total questions: 35
Worksheet time: 1hrs 10mins
Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer
Sunita
Suman
Both
None
Needs of _________ are being focused in Marketing.
Customer
producer
Retailer
wholesaler
Which concept of marketing emphasis on availability and affordability of the product –
selling
production
product
marketing
This marketing concept focuses on persuading and convincing customers to buy the Products-
production
product
selling
marketing
______ refers to classifying the product into different groups with same characteristics.
grading
branding
packaging
labeling
Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.
packaging
branding
labeling
none of the above
Which among the following is not an element of marketing mix –
Product
Price
Place
Advertising
Magazines and pastries are examples of ____________ products.
a) Convenience
b) Shopping
c) Specialty
d) All the above
Which of the following products consume maximum time and effort to purchase –
Convenience
Shopping
Specialty
All the above
The main function of __________ is to provide information required by law.
Labelling
packaging
Branding
all the above
A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.
Identify the element of marketing mix discussed here.
product mix
price mix
place mix
promotion
Publicity refers to –
Non paid form of impersonal communication
Paid form of impersonal communication
Non paid form of personal communication
Paid form of personal communication
who is the father of modern marketing?
Peter Drucker
Philip Kotler
Lester Wunderman
Abraham Masloco
Specific offer designed to increase sales
repeat customers
publicity
sales promotion
ads
Find the brand name
MACDONALD
MCDONALDS
MACDONLDS
MCDONLD
"Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?
Production concept
Product concept
Selling concept
Marketing concept
A cardboard box consisting of 10 packets of 1 kg sugar is an example of:
Primary packaging
Secondary packaging
Transportation packaging
None of the above
Q5. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion.
Quantity gift
Product combination
Discount
Rebate
Scratch a card and win a refrigerator. Identify the technique of sales promotion.
Usable benefit
Product combinations
Instant Draws and assigned gift
Lucky Draw
Identify the marketer here:
A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major company's office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base
Customers
Suppliers
Coffee making company
Competitors
Identify the marketing management philosophy:
Rajesh is a manager in a company. His main area of focus is to generate revenue for the company through repeated sales. He decides to develop a product which generate revenue in the long run. For this he meets a team of R&D of his company. After a long meeting they decided to do a survey. Based on the survey a product is made to fulfill needs of the customers. The product later produces a lot of revenue through repeated sales.
Production concept
Product concept
Selling concept
Marketing concept
Identify the marketing management philosophy:
A company decides to do promotion of a new chips flavor. For this contests are organized in different colleges. The youth is the target market for the chip makers. However, there hasn't been proper research about the liking of the flavor among the youth. The company has launched this product based only on intuition. The company has decided to go ahead with the promotional campaign even if there is a negative response from the buyers.
Production concept
Product concept
Selling concept
Marketing concept
Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant based materials for its products and is No. 1 beauty brand in the country. It not only signifies its customers but also believes in overall protection of the planet.
Which marketing management philosophy is followed by Beauty Products Ltd.
Production concept
Product concept
Marketing cocnept
Societal Marketing concept
'Maldives is safe to visit in Covid Pandemic' What is marketed here?
Service
Idea
Place
Event
When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?
Production Philosophy
Societal marketing Philosophy
Selling Philosophy
Product Philosophy
Packaging is important not only for protection of the product but also serves as ________.
Quality product
Complex graphics
Promotional tool
Promotion budget
Any goods and services a business sells
advertising
product
market segment
profit
Promotional message about a product paid for by an identified sponsor
product
market segmentation
suggestive selling
advertising
Modern concept of marketing starts with:
Purchase
Storage
Consumer research
Promotion
Who is the father of marketing?
Stephen John
Philip Kenes
Philip Kotler
Philips Kohler
Philip Kotler
The exchange value of a product or service in its monetary value is known as
Price
Packaging
Labeling
Sales
