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MARKETING MANAGEMENT

Total questions: 35

Worksheet time: 1hrs 10mins

Name
Class
Date
1.

Sunita calls her friend Suman and requests her to sell one of her paintings to Rama’s mother. In this transaction who is the marketer

a)

Sunita

b)

Suman

c)

Both

d)

None

2.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

3.

Which concept of marketing emphasis on availability and affordability of the product –

a)

selling

b)

production

c)

product

d)

marketing

4.

This marketing concept focuses on persuading and convincing customers to buy the Products-

a)

production

b)

product

c)

selling

d)

marketing

5.

______ refers to classifying the product into different groups with same characteristics.

a)

grading

b)

branding

c)

packaging

d)

labeling

6.

Name the element of product mix which acts as a silent salesmen as it induces customers to buy the product.

a)

packaging

b)

branding

c)

labeling

d)

none of the above

7.

Which among the following is not an element of marketing mix –

a)

Product

b)

Price

c)

Place

d)

Advertising

8.

Magazines and pastries are examples of ____________ products.

a)

a) Convenience

b)

b) Shopping

c)

c) Specialty

d)

d) All the above

9.

Which of the following products consume maximum time and effort to purchase –

a)

Convenience

b)

Shopping

c)

Specialty

d)

All the above

10.

The main function of __________ is to provide information required by law.

a)

Labelling

b)

packaging

c)

Branding

d)

all the above

11.

A car manufacturing company entered into the market with air conditioner and now introduced products like refrigerator, washing machine and other electronic items. The company not only offering the product but also handling complaints and after sales services.

Identify the element of marketing mix discussed here.

a)

product mix

b)

price mix

c)

place mix

d)

promotion

12.

Publicity refers to –

a)

Non paid form of impersonal communication

b)

Paid form of impersonal communication

c)

Non paid form of personal communication

d)

Paid form of personal communication

13.
Deciding how much to charge for goods and services.
a)
Marketing
b)
Goods
c)
Pricing
d)
Selling
14.

who is the father of modern marketing?

a)

Peter Drucker

b)

Philip Kotler

c)

Lester Wunderman

d)

Abraham Masloco

15.

Specific offer designed to increase sales

a)

repeat customers

b)

publicity

c)

sales promotion

d)

ads

16.
A marketing mix is the blending of four marketing elements: price, product, promotion and _.
a)
Property
b)
Place
c)
Produce
d)
Prepare
17.

Find the brand name

a)

MACDONALD

b)

MCDONALDS

c)

MACDONLDS

d)

MCDONLD

18.

"Availability and Affordability" of the product are considered to be the key to the success of a firm. It is main object of which marketing philosophy?

a)

Production concept

b)

Product concept

c)

Selling concept

d)

Marketing concept

19.
Under which marketing philosophy, the firm shifted from quantity of production to quality of products?
a)
Production concept
b)
Product concept
c)
Selling concept
d)
Marketing concept
20.
Make the correct sequence of marketing functions from the following: (1) Gathering & Analysing market information (2) Product designing & development (3) Marketing planning (4) Packaging & Lebelling (5) Standardisation & Grading
a)
1, 3, 2, 4, 5
b)
1, 3, 4, 2, 5
c)
1, 2, 3, 4, 5
d)
1, 3, 2, 5, 4
21.

A cardboard box consisting of 10 packets of 1 kg sugar is an example of:

a)

Primary packaging

b)

Secondary packaging

c)

Transportation packaging

d)

None of the above

22.

Q5. Buy 2 soaps get 1 soap free. Identify the technique of sales promotion.

a)

Quantity gift

b)

Product combination

c)

Discount

d)

Rebate

23.

Scratch a card and win a refrigerator. Identify the technique of sales promotion.

a)

Usable benefit

b)

Product combinations

c)

Instant Draws and assigned gift

d)

Lucky Draw

24.

Identify the marketer here:

A coffee making company is making big hoardings to appeal college going students. A contest is also being organized outside every major company's office to lure more and more customers. The radio channels are playing a very special jingle made for coffee lovers at least 3 to 4 times a day. The company is trying its level best to increase its customer base

a)

Customers

b)

Suppliers

c)

Coffee making company

d)

Competitors

25.

Identify the marketing management philosophy:

Rajesh is a manager in a company. His main area of focus is to generate revenue for the company through repeated sales. He decides to develop a product which generate revenue in the long run. For this he meets a team of R&D of his company. After a long meeting they decided to do a survey. Based on the survey a product is made to fulfill needs of the customers. The product later produces a lot of revenue through repeated sales.

a)

Production concept

b)

Product concept

c)

Selling concept

d)

Marketing concept

26.

Identify the marketing management philosophy:

A company decides to do promotion of a new chips flavor. For this contests are organized in different colleges. The youth is the target market for the chip makers. However, there hasn't been proper research about the liking of the flavor among the youth. The company has launched this product based only on intuition. The company has decided to go ahead with the promotional campaign even if there is a negative response from the buyers.

a)

Production concept

b)

Product concept

c)

Selling concept

d)

Marketing concept

27.

Beauty Products Ltd. is a natural and ethical beauty brand famous for offering organic beauty products for men and women. The company uses plant based materials for its products and is No. 1 beauty brand in the country. It not only signifies its customers but also believes in overall protection of the planet.

Which marketing management philosophy is followed by Beauty Products Ltd.

a)

Production concept

b)

Product concept

c)

Marketing cocnept

d)

Societal Marketing concept

28.

'Maldives is safe to visit in Covid Pandemic' What is marketed here?

a)

Service

b)

Idea

c)

Place

d)

Event

29.

When companies make marketing decisions by considering consumers' wants and the long-run interests of the company, consumer, and the general population, they are practicing which of the following principles?

a)

Production Philosophy

b)

Societal marketing Philosophy

c)

Selling Philosophy

d)

Product Philosophy

30.

Packaging is important not only for protection of the product but also serves as ________.

a)

Quality product

b)

Complex graphics

c)

Promotional tool

d)

Promotion budget

31.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

32.

Promotional message about a product paid for by an identified sponsor

a)

product

b)

market segmentation

c)

suggestive selling

d)

advertising

33.

Modern concept of marketing starts with:

a)

Purchase

b)

Storage

c)

Consumer research

d)

Promotion

34.

Who is the father of marketing?

a)

Stephen John

b)

Philip Kenes

c)

Philip Kotler

d)

Philips Kohler

e)

Philip Kotler

35.

The exchange value of a product or service in its monetary value is known as

a)

Price

b)

Packaging

c)

Labeling

d)

Sales