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WorksheetsIntroduction to Social Media @SCMS
Total questions: 20
Worksheet time: 10mins
The use of World Wide Web technology and Web design to develop online information sharingand collaboration services
traditional media
social media
Web 2.0
XML
Content that is created by the users of an online system or service
social media
traditional media
user-generated content (UGC)
tags
Online services, sites, or apps that allows us to interact and use two-way communication between the publisher and the users.
traditional media
social media
metadata
semantic web
One-way communication methods in which the publisher creates content and sends that content to the end-user via the media source.
traditional media
reach
viral
impression
The actual number if unique people who access a particular content item, such as an advertisement
traditional media
reach
viral
impression
The process of a particular content item becoming widely popular by multiple people sharing it
reach
viral
impression
aggregator
What is the role of a contributor on social media? `
Someone who creates and uploads original content on a social media service
Someone who views content on social media sites
Someone who often responds to the social media content posted by others
Anyone who has the power to sway or persuade others
The main difference between extending reach with traditional media versus social media is in:
accessibility
quality
cost
timing
To measure your exposure, you:
multiply your sources by the number of distribution channels you use to advertise your site
add your actual audience and multiply it by the number of registered users on your site
add your total follower count as well as each impression on a social media site
add your accessibility by the number of media platforms that you use to advertise your site
Which amongst the following is someone who watches other users' activities on a social network site, but rarely (if ever) participate?
Participant
Influencer
Spectator
Sharer
How does mobile social media differ from traditional social media?
Mobile social media is different than traditional social media because mobile social media allows users to interact from their smartphones instead of a computer
Mobile social media allows for features based on where the devices is located and when communication takes place
Mobile social media consists of Websites designed specifically for mobile devices-the buttons are larger and the images smaller
Mobile social media is different than traditional social media because mobile social media is driven by apps instead of Websites.
Which of the following is an example of asynchronous interaction?
A user clicking a submit button without filling in the email address field, and the server sending an error message back to the browser, not the entire page
A user clicking a submit button without filling in the email address field, and the server sending the entire page back to the browser with an error message
A host transmitting data communications back and forth between itself and a network on a steady stream basis in real-time
Direct communication where all parties are present at the same time, such as instant messaging and telephone conversations
Which of the following indicates the actual number of unique people who view or otherwise access a particular article or advertisement?
Distribution
Reach
Immediacy
Accessibility
What is one disadvantage of using email in your social media marketing campaign?
It is a very targeted tool and should be used to communicate primarily with previous customers
Your customers will be able to share email content on social media channels
It is a time-delayed form of communication allowing both the sender and receiver to participate when it is convenient
It is less personal than a face-to-face meeting or a conversation by phone
How do semantic web implementations affect social media?
the use of semantic web implementations encourages the growth of online communities by allowing non-technical users to share information effectively
the implementations allow non-technical users to work together to collectively classify and find information on various social media sites all at once
They allow communications to flow from the business tot he consumer and back, in a multi-way communication, allowing communication to become more complex
They contextualize data as they process it; they augment the social media data with metadata to give meaning to the unstructured data
There are many reasons individuals use social media, but the most important reason for a business to use social media is...
to build relationships with its customers
to allow faster check-out for purchases
to offer its followers coupons or discounts
to look up to date and socially acceptable
Text messaging uses which of the following protocols?
TCP
UDP
SMS
RSS
Out of all the social media tools available today, the best tool to start when beginning your social marketing efforts is which of the following?
A social marketing management tool because it will help you manage and monitor conversations about other brands
Social media monitoring because it can tell a business what impact the conversation around a brand is having
An influencer identification tool because it helps bring your organic and paid advertising together
Marketing and advertising tools because they can help you identify people who are interested in and talking about your brand
A ______ is a collection of entries posted on a website displayed in reverse chronological order (from newest to oldest entries)
blog
visual bookmarking
wiki
microblog
Services that allow you to create or upload content and interact with the users who read the content is known as:
social media publishing
social networking
social collaboration
social commerce
