a style of newswriting in which the main facts appear at the top of the article (the lead) and less-significant facts follow until the end, where the facts may be dispensable. This gives the reader the essential facts first and permits expansion or contraction in editing and page layout.

a lead that provides the briefest possible summary of the major facts of a story in the first sentence

Who, what, when, where, why and How.

use a lead that coaxes readers into a story by encouraging them to read further to see what the lead really means

a lead that beings with an unattributed quoted, usually to be avoided because it is unclear.

a lead that begins with a question, generally to be avoided. This kind of lead gives little information and is generally to be avoided.

Pfizer recently announced their COVID-19 vaccine is safe for which group?

Scientists have developed a ________ paint that may help mitigate the effects of climate change.

Sofia LaSpina is the first girl to ________ for a Long Island high school football team.