WorksheetsMarketing Mix 2nd Years
Total questions: 10
Worksheet time: 5mins
What does a business adjust to create a brand image or a product?
The Marketing Mix
Price
Product
What is the most important element of the marketing mix?
Price
Product
No single element is the most important
What does the overall marketing mix of a firm determine?
Marketing strategy
Marketing objective
Profit from marketing
Who is protected by consumer protection laws?
Businesses and Customers
Just customers
Just Businesses
Which of the following is NOT an element in the marketing mix?
Price
Profit
Promotion
Where are premium products most likely to be sold?
In supermarkets
In designer stores
On market stalls
When is a business most likely to adjust the marketing mix of a product?
If costs change
If customer needs change
If management changes
A supermarket's own brand range of products:
Has its own marketing mix
Has no marketing mix
Has no promotional mix
How is a business most likely to increase sales of a premium branded product?
By cutting price
By increasing promotion
By using supermarkets for distribution
What does the overall marketing mix create?
Customer needs
Business objectives
A unique selling point for a product
