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WorksheetsMarketing
Total questions: 40
Worksheet time: 28mins
In the past the main objective of marketing was sales promotion. Marketers were people who……………..
a. bought and sold stock
b. consumed
c. tried to sell products
d. supplied and demanded.
Product
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
Price
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
Promotion
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
Place
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
Business process of creating relationship with and satisfying customers.
Advertisement
Marketing
Market Research
Market Study
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
Advertisement
Marketing
Marketing Plan
Marketing Strategy
Comprehensive document or blueprint that outlines the advertising and marketing efforts for the coming year.
Marketing Plan
Market Research
Marketing Strategy
Product Testing
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
SATISFACTION AND LOYALTY ANALYSIS IS ?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Tests of advertising campaigns can save you valuable time and resources.
Brand Awareness and Reach is?
Keeping how effective your marketing campaigns really are.
Measuring customer satisfaction to increase customer retention.
Surveys that ask customers to choose between different products with unique features and price points.
Pinterest, Instagram, Facebook are example of ........
DISPLAY ADS
PODCASTS
SOCIAL MEDIA ADS
VIDEO ADS
Based in the customer's perception alone.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
What are you as a marketing team create.
Brand Identity
Brand Image
Brand Recall
Brand Recognition
_______ buy from manufacturers and sell to wholesalers.
retailers
distributors
wholesalers
consumers
Magazines and pastries are examples of ____________ products.
a) Convenience
b) Shopping
c) Specialty
d) All the above
Which of the following is NOT one of the 4 P's of the marketing mix?
Product
Place
Preference
Price
Choose the concept to the following definition:
It consists of the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers.
Microenvironment
Macroenvironment
Marketing Environment
Which of the following is a force that does NOT affect the Microenvironment?
The company
The Suppliers and Intermediaries
Customers
The economic environment
The actors close to the company that affect its ability to serve the customers are part of
the Microenvironment
the Macroenvironment
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
the Microenvironment
the Macroenvironment
Firms that help the company to promote, sell, and distribute the products to the final customers or buyers.
the competitors
the Intermediaries
the publics
Firms that share similar or the same activity as our main activity in the company are
the intermediaries
the suppliers
the competitors
Any group that has an interest or impact in the organization's ability to achieve the objectives are
the suppliers
the intermediaries
the competitors
the publics
------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Consumer behavior
Consumer interest
Consumer attitude
Consumer perception
This word means "a picture, short film, song, etc. that tries to persuade people to buy a product or service"
modification
advertisement
liaison
inventory
