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WorksheetsUsing Social Media in Business @SCMS
Total questions: 11
Worksheet time: 6mins
Which of the following is the social media equivalent of word-of-mouth advertising by which consumers share information about company products, services, news with family, friends, or other people they are connected to on social media platforms?
consumer to business
business to business
business to consumer
consumer to consumer
What does the absence of the company's presence on social media networks indicate?
The company will not be in business much longer.
The company does not value contact with its customers and is only concerned with profit.
The company is not keeping up with market trends.
The heedlessness of the company's stronghold on the market in which it competes.
Companies that have a _________ organizational structure have multiple layers of management and has a pyramid layout.
flat
medium
tall
holacracy
What is the responsibility of a social media marketer?
Optimizing blog content for search engines
Managing social media advertising budgets
Tracking and reporting campaign results
Selecting the most appropriate text, images, and multimedia to achieve social media goals
What is the key to developing brand recognition on social media?
Being proactive
Being consistent
Being responsive
Being flexible
Which attribute typically leads to high-performing cultures by allowing employees to think outside the box and suggest new procedures and practices?
Be adaptive
Encourage accountability and ownership
Provide an open and honest environment
Empower employee innovation
Which of the following best describes a holacracy structure?
It has multiple layers of management and has a pyramid layout.
It is also called a horizontal structure and it usually does not have executives, managers, or job titles.
It has fewer layers but there is still a command structure in place, but communication moves freely in both directions.
It has a traditional hierarchy backbone but contains flat groups that allow for distributed decision-making.
Which of the following terms refers to the behaviors, beliefs, and practices of all employees that contribute to the work environment inside the company?
Company culture
Company environment
Organizational structure
Organizational arrangement
What does A stand for in SMART of a social media goal?
Actionable
Accessible
Aware
Affordable
What is the first step in a full-scale adoption of social media into any business?
To develop a social media marketing team to make critical business decisions
To discuss and determine a social media budget for your company
To obtain owner, c-suite executive, or even board member buy-in
To determine the emotional and economic goals of the social media strategy
Many organizations start out by assigning social media initiatives to interns or entry-level employees to lower costs on social media efforts. Relegating social media to this level of staff can be a huge mistake because:
interns do not know or understand the company, brands, or products well enough to represent them online.
interns are very tech-savvy and may recycle "official" pages that had previously been made for the site but are no longer in use.
interns are very costly and often times a company just starting out in the social media advertising forum would not have the funds to pay them.
interns tend to want to do well to move up the corporate ladder and it would be hard to maintain this level of initiative.
