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WorksheetsDeveloping a Social Media Strategy
Total questions: 10
Worksheet time: 5mins
Developing personas from scratch requires an understanding of...
the market and economy in which the social media campaign is launched
the business at both a high level and at a very basic consumer level
the company's influence in its product category
the typical consumer for the company's products or services
The most successful social media marketing plans are:
the most targeted
the broadest
the most expensive
the most creative
After performing a SWOT analysis you discover your company does not have. presence on instagram, but your competition does and has a large following. This would be identified as a:
falsity
threat
opportunity
weakness
this is a short summary statement of what the company, brand, or product does to fulfill theneed for a persona...
elevator pitch
target audience
SWOT analysis
ROE
These are the types of benefits a company receives for being active on social media that are not measured in terms of profits...
target audience
ROE
elevator pitches
brand butler benefits
This is an orderly examination of social data to help you discover, categorize, and assess all the social conversations about your company and brands on social media...
positioning
social media audit
profile placeholder
ROE
This is a profile on a social media site containing basic information about a company, holding the name until the company becomes active on the site...
social media profile audit
profile placeholder
brandjacking
share of conversation
This creates a baseline measurement for each site so you will be able to measure how the account is doing...
baseline audit
positioning
benchmarking
brand butler
Which ones are part of the 7Ps of marketing?
Process & Product
People & Price
Primary Services & Promotions
Place & Physical Evidence
Perspective & Perishable
Which of the following BEST describes a tertiary audience member?
A persona displaying three traits-such as interested in the product, needs it and can afford it
A persona displaying MORE than 3 traits-such as interested in the product, needs it, can afford it, and has purchased it before
A persona displaying only one trait-such as interested in the product, but does not need it and can't afford it
A persona displaying two traits-such as interest and need it but can't afford it
