NEW
Font size
WorksheetsCreating a Social Media Campaign @SCMS
Total questions: 10
Worksheet time: 5mins
Which of the following is TRUE about curating content?
It decreases brand visibility and engagement
It can only be used with established customers
It is faster to curate content that to create original content
It is more expensive to curate content than to create original content
What two things does the social media manager establish during the preparation phase?
Campaign team and budget
Campaign goals and budget
Measurement and implementation strategies
Implementation and planning timeline
If your campaign is large and contains multiple departments, then, besides obtaining buy-in from the company executives, you will want to make sure that your team:
has several memebers from the marketing team
has members from all levels and departments
has a large budget and a way to reuse content
has a large resource poot for creating content
In social media campaign, what is a call to action?
Something that can be used to motivate your followers to promote your brand or message
An instruction to the audience to provoke them into going to your store or your Website
An idea or reason for active audience members to go out and pursue when they disengage
A link, button or graphic that enourages the user to click to perform an activity
Any type of measurement that helps you assess the progress that is being made during a business process or toward a business goal
social media campaign
metrics
editorial calendar
game dynamics
Elements that make the audience want to participate on the site or to complete activities
Game mechanisms
A/B testing
keyword
gamification
The emotions and motiviations that are the part of the game experience that leads the user to perform an action
gamification
keyword
game dynamics
gaming
A visual image that combines data and text in an easy-to-read format
status-based workflow
graphics
editorial calendar
infographic
A method of comparing two versions of a piece of content against each other to determine which one performs better
comparison charts
compare/contrast
Pros/Cons charts
A/B testing
Which of the following does NOT come under the six dimensions of social-media-literate leadership?
Adviser
Editor
Producer
Distributor
