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WorksheetsSEMI Unit 1.05 & 1.06
Total questions: 22
Worksheet time: 11mins
Which statement is true regarding sports marketing?
Corporations sponsor sporting events to decrease their brand recognition.
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
The use of high-profile athletes to endorse products does not increase brand recognition.
Sports marketing encompasses only the radio and television media.
What are royalties?
A percentage of expected sales
A percentage of actual sales
A percentage of union dues
A percentage of taxes
A sports or an event organization will use a team name, mascot, and logo as important elements to create and maintain which promotion effort?
Financial accountability
Brand awareness
Image extension
Market segmentation
Which is a primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas?
Help pay for construction expenses
Honor a former student-athlete
Create publicity for the new facility
Encourage fans to attend sports events
A celebrity appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis racquet is an example of which activity?
Cross-promotion
Public relations
Team-building
Personal selling
Athletes are often considered to be particularly effective promoting products related to which of their areas?
Education
Background
Sport
Lifestyle
Sports marketers have an advantage over all other types of licensors in the international marketplace due to which situation?
Soccer is so popular.
Sports are universally appealing.
Foreign countries are usually wealthy.
They already make so much money in the U.S. market.
A primary reason that large businesses purchase the naming rights to a new sports or event facility is due to which situation?
It usually increases spectator fan-base loyalty levels.
It is the least expensive way to create name recognition.
It reduces the need to engage in other promotional activities.
It provides exclusivity and has potential to maximize exposure.
Which is an example of a licensed product?
NASCAR earrings
Buick invitational golf tournament
Converse shoes
Wheaties cereal box featuring an athlete
What might a sports organization offer a business to encourage that business to sponsor an event?
Naming rights
Percent of profits
Partial ownership
Free advertising
Which is an example of a celebrity endorsing an event simply by being associated with it?
Saying a tournament is great
Attending a grand opening
Appearing in a print ad
Cheering for a football team
Team-related factors that affect brand equity include which components?
Schedule, coaches, and reputation
Tradition, performance, and star athletes
Performance, coaches, and star athletes
Star athletes, schedule, and tradition
What is a celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial giving?
A personal observation
A testimony
An interview
A sales presentation
What should be included in an event program if it is longer than four pages?
Satisfaction survey
Table of contents
Local news articles
Statement of organizers
The ultimate purpose of branding in sports or event marketing is to achieve which action?
Identify the retailer
Create awareness
Obtain a sponsor
Encourage sales
Which is the basis for the licensing process?
The fans
Manufacturing
Trademarked property
Sponsorship
When designing an event program for a charity event, it is important to perform which action?
Include the printing costs on the back cover
Provide product samples
Acknowledge the event sponsors
Offer free admission coupons to other events
NASCAR fans demonstrate which activity when they list the sponsors featured on the car or clothing of their favorite driver?
Ambush marketing
Sponsorship clutter
Public service
Brand recognition
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons to view it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of which type of marketing?
Target
Ambush
Direct
Internet
If Coca-Cola is the only soft-drink sponsor of a person’s favorite team, the role of Coca-Cola exemplifies which type of sponsor?
Dynamic
Large business
Sole
Exclusive
The relationship between a sponsor and a sports entity is often described as which type?
A merger
A partnership
A buyout
A takeover
Information about sponsorship, cost, marketing opportunities, and audience demographics appearing together is an example of which situation?
Provided to ambush marketers
Inclusion in a sponsorship proposal
Inclusion in event programs
Provided in the city hosting the event
