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WorksheetsMarketing Review
Total questions: 20
Worksheet time: 11mins
The 4P's are: Product,Place, Price and (a)
Most new products that are for sale
are brand new inventions
are simply improvements to existing ones
are basic products
none of the above
The simplest form of a new product is called the:
Product packaging
Brand name
Basic product
Product packaging
Consumers who buy products for incorporation into other products or to sell to others
Business Consumers
All Consumers
Customers
Final Consumers
A consumer buys a product and then uses the product
True
False
When a service is consumed at the same time it is produced, this is called ____.
Tangible
Rational
Irrational
Inseparable
The purpose of market research is to:
Acquire new customers
Find solutions to problems
Build brand awareness
Market new products
A reduction made from the original selling price.
Decrease
Markup
Markdown
Cut Rate
What is an example of a need?
A bag of chips
A new Xbox
Buying Gum
Getting Groceries
Price should not...
Reflect what the customers are willing and able to pay.
Be used as a promotional tool.
Consider the competition prices.
Cover expense(s) while making a product
The 4 P's are Product, Promotion, Price, and Place.
True
False
The rout a product follows and the businesses involved in a moving product
Lane of distribution
Perception of distribution
Channel of distribution
Distribution concept
What is the BEST form of advertising for most?
Billboards
TV Commercials
Word of Mouth
Mass Media Selling
As observation,survey, or experiment are all types of
Research Study
Buying Motive
Curiosity Study
The most expensive but most effective type of promotion is:
Publicity
Personal Selling
Public Relations
Advertising
This person buys the product and uses it or their personal wants/needs
Final Consumer
Business Consumer
Marketing Consumer
What is the marketing orientation concept?
Selling products to a target audience
Creating a product for a target market
Segmenting the market in order to sell your product
You must satisfy a customers needs and wants
The first step in the consumer decision-making process
Gather information
Select alternative
Evaluate alternatives
Identify a need
Posting on social media is a form of advertising, True or False?
True
False
Why is Marketing important?
Financial success
Profitability
Understanding buying decisions
All of the Above
