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Marketing Core Functions

Total questions: 10

Worksheet time: 6mins

Name
Class
Date
1.

Aims to create strategies to attract the target customer to a business,. It includes determining activities and goals to carry out those strategies.

a)

Market Planning

b)

Marketing Information Management

c)

Marketing

d)

Product/Service Management

2.

(a)   involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

3.

Decides how to get goods to customers.

a)

Product/Service Management

b)

Marketing Information Management

c)

Pricing

d)

Channel Management

4.

A marketing function that involves the determining and adjusting of the prices to maximize return and meet customer's perceptions of value. Companies must also evaluate how much it cost to make a product and their competitor's price.

a)

Selling

b)

Marketing Information Management

c)

Pricing

d)

Channel Management

5.

(a)   are interrelated activities that must work together to get goods and services from producers to consumers.

6.

_________ is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

a)

marketing

b)

Marketing functions

c)

market planning

d)

maturity

7.

_________________________involves obtaining, developing, maintaining, and improving a product or service mix in response to market opportunities.

a)

Channel Management

b)

Market Planning

c)

Product Service Management

d)

Marketing Information Management

8.

Marketing information management provides a path or route that takes goods and services from the producer to the ultimate consumer.

a)

True

b)

False

9.

______________ is a function determining client needs and wants and responding through planned, personalized communication that influences purchase decisions.

a)

Pricing

b)

Selling

c)

Promotion

d)

Product Service Management

10.

I am ready for the 7 Core Marketing functions quiz.

a)

Yes

b)

No

c)

Almost