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Quiz 1 (Lessons 1 and 2)

Total questions: 30

Worksheet time: 18mins

Name
Class
Date
1.

It refers to anything that blocks or changes the source’s intended meaning of the message.

a)

Medium

b)

Technology

c)

Individual

d)

Interference

2.

Traditional Media includes the following, except __________.

a)

Newspaper

b)

Book

c)

Internet

d)

Television

3.

__________ is the tool or manner through which the messages will be carried from the source to the receiver.

a)

Message

b)

Channel

c)

Receiver

d)

Feedback

4.

The communication model authored by __________ simply illustrates communication as a one-way transmission of information from the source, through the channel and to the receiver, with the possibility of an effect.

a)

David Berlo

b)

Claude Shannon and Warren Weaver

c)

Harold Lasswell

d)

Wilbur Schramm

5.

It is a form of communication with oneself using internal vocalization or reflective thinking.

a)

Interpersonal Communication

b)

Intrapersonal Communication

c)

Public Communication

d)

Mass Communication

6.

Mass Communication is the process of designing and delivering cultural messages and stories to __________ through media channels as old as the book and as new as the Internet.

a)

specific audience

b)

organizations

c)

art sources and news sources

d)

large and diverse audiences

7.

In the model of mass communication, the source of messages is the ___________.

a)

art and news sources

b)

sender

c)

media organization

d)

media conglomerates

8.

The following statements describe the mass audience EXCEPT:

a)

They are the receivers in a mass communication process.

b)

They consist of large group of anonymous and heterogeneous people and organizations.

c)

They are affected by media messages differently.

d)

They maintain personal relationships with the sources of media messages.

9.

_________ reach target audiences using electronic signals and/or airwaves as the transmission medium.

a)

Print Media

b)

New Media

c)

Broadcast Media

d)

All of the above

10.

__________ refers to the process where media companies merge, buy off smaller ones or consolidate.

a)

Media conglomeration

b)

Concentration of ownership

c)

Media consolidation

d)

Illusion of choice

11.

This phenomenon (described in previous item) results to __________ which signifies lesser and fewer media choices.

a)

Concentration of ownership

b)

Media consolidation

c)

Illusion of change

12.

__________ involves the commercial-run type of media businesses characterized by the corporate structure of business.

a)

Government-owned media

b)

Mainstream media

c)

Community Media

d)

Alternative Media

13.

_________ any form of media that is created and controlled by a community—either a geographic community or a community of identity or interest.

a)

Government-owned media

b)

Mainstream media

c)

Community Media

d)

Alternative Media

14.

It is a type of communication between two or more people which uses a device or a gadget as the medium for communication. An example is that which is done through telephone, cellphone or the Internet.

a)

Interpersonal Communication

b)

Intrapersonal Communication

c)

Mediated Interpersonal Communication

d)

Mass Communication

15.

Audience members are given an __________ when it comes to media they consume, because they think they have different sources of media contents, but in truth, these different sources are controlled by one or two giant media companies.

a)

Media concentration

b)

Concentration of ownership

c)

Media consolidation

d)

Illusion of choice

16.

Which of the following is NOT considered an interference in communication?

a)

Noise

b)

Barrier

c)

All of the above

d)

None of the above

17.

This is the media which is disseminated via the largest distribution channels, which are representatives of what the majority of media consumers are likely to encounter.

a)

Government-owned media

b)

Mainstream media

c)

Community Media

d)

Alternative Media

18.

18. __________ is when media companies own companies which businesses are unrelated to media.

a)

Media concentration

b)

Media conglomeration

c)

Media consolidation

d)

Illusion of change

19.

“Salaam Radio” is an example of __________.

a)

Government-owned media

b)

Mainstream media

c)

Community Media

d)

Alternative Media

20.

The first communication technology was __________.

a)

Writing

b)

Printing Press

c)

Ideographs

d)

Parchment and Papyrus

21.

Concentration of ownership of media have the following effects except:

a)

More media choices

b)

Fewer perspectives

c)

Biased views

d)

Less basis for sound opinion

22.

True or False: There is no feedback system in mass communication.

a)

True

b)

False

23.

True or False: Most media put service first in their creation of contents for the audience.

a)

True

b)

False

24.

True or False: Urbanization of rural areas can be greatly attributed to mass media technologies and mass communication.

a)

True

b)

False

25.

True or False: Media consolidation results to more media companies and more creators of media contents.

a)

True

b)

False

26.

True or False: Urbanization of rural areas can be greatly attributed to mass media technologies and mass communication.

a)

True

b)

False

27.

True or False: Ownership of media entails a great impact unto the media contents the audience members consume.

a)

True

b)

False

28.

The following are ideographs except:

a)

Papyrus

b)

Hieroglyphs

c)

Cuneiform

29.

The German printer credited for his invention of the movable metal type of printing press was (a)   .

30.

The first product off of the German printer's movable metal-type printing press was a _______.

a)

Brochure

b)

Advertisement

c)

Bulletin

d)

Bible