WorksheetsQuiz 1 (Lessons 1 and 2)
Total questions: 30
Worksheet time: 18mins
It refers to anything that blocks or changes the source’s intended meaning of the message.
Medium
Technology
Individual
Interference
Traditional Media includes the following, except __________.
Newspaper
Book
Internet
Television
__________ is the tool or manner through which the messages will be carried from the source to the receiver.
Message
Channel
Receiver
Feedback
The communication model authored by __________ simply illustrates communication as a one-way transmission of information from the source, through the channel and to the receiver, with the possibility of an effect.
David Berlo
Claude Shannon and Warren Weaver
Harold Lasswell
Wilbur Schramm
It is a form of communication with oneself using internal vocalization or reflective thinking.
Interpersonal Communication
Intrapersonal Communication
Public Communication
Mass Communication
Mass Communication is the process of designing and delivering cultural messages and stories to __________ through media channels as old as the book and as new as the Internet.
specific audience
organizations
art sources and news sources
large and diverse audiences
In the model of mass communication, the source of messages is the ___________.
art and news sources
sender
media organization
media conglomerates
The following statements describe the mass audience EXCEPT:
They are the receivers in a mass communication process.
They consist of large group of anonymous and heterogeneous people and organizations.
They are affected by media messages differently.
They maintain personal relationships with the sources of media messages.
_________ reach target audiences using electronic signals and/or airwaves as the transmission medium.
Print Media
New Media
Broadcast Media
All of the above
__________ refers to the process where media companies merge, buy off smaller ones or consolidate.
Media conglomeration
Concentration of ownership
Media consolidation
Illusion of choice
This phenomenon (described in previous item) results to __________ which signifies lesser and fewer media choices.
Concentration of ownership
Media consolidation
Illusion of change
__________ involves the commercial-run type of media businesses characterized by the corporate structure of business.
Government-owned media
Mainstream media
Community Media
Alternative Media
_________ any form of media that is created and controlled by a community—either a geographic community or a community of identity or interest.
Government-owned media
Mainstream media
Community Media
Alternative Media
It is a type of communication between two or more people which uses a device or a gadget as the medium for communication. An example is that which is done through telephone, cellphone or the Internet.
Interpersonal Communication
Intrapersonal Communication
Mediated Interpersonal Communication
Mass Communication
Audience members are given an __________ when it comes to media they consume, because they think they have different sources of media contents, but in truth, these different sources are controlled by one or two giant media companies.
Media concentration
Concentration of ownership
Media consolidation
Illusion of choice
Which of the following is NOT considered an interference in communication?
Noise
Barrier
All of the above
None of the above
This is the media which is disseminated via the largest distribution channels, which are representatives of what the majority of media consumers are likely to encounter.
Government-owned media
Mainstream media
Community Media
Alternative Media
18. __________ is when media companies own companies which businesses are unrelated to media.
Media concentration
Media conglomeration
Media consolidation
Illusion of change
“Salaam Radio” is an example of __________.
Government-owned media
Mainstream media
Community Media
Alternative Media
The first communication technology was __________.
Writing
Printing Press
Ideographs
Parchment and Papyrus
Concentration of ownership of media have the following effects except:
More media choices
Fewer perspectives
Biased views
Less basis for sound opinion
True or False: There is no feedback system in mass communication.
True
False
True or False: Most media put service first in their creation of contents for the audience.
True
False
True or False: Urbanization of rural areas can be greatly attributed to mass media technologies and mass communication.
True
False
True or False: Media consolidation results to more media companies and more creators of media contents.
True
False
True or False: Urbanization of rural areas can be greatly attributed to mass media technologies and mass communication.
True
False
True or False: Ownership of media entails a great impact unto the media contents the audience members consume.
True
False
The following are ideographs except:
Papyrus
Hieroglyphs
Cuneiform
The German printer credited for his invention of the movable metal type of printing press was (a) .
The first product off of the German printer's movable metal-type printing press was a _______.
Brochure
Advertisement
Bulletin
Bible
